Reference No: MAR0079Pages: 4Published on: 1, January, 1969
Abstract: Stresses a medium sized company's overall marketing strategy in its export markets. It describes the company's product policies and export promotional methods. Students are expected to discuss and evaluate the overall export strategy, particularly in light of its size. ... More
Reference No: P&IR0028Pages: 12 Published on: 1, January, 1969
Abstract: Union-management problems arise following the introduction of a grievance settlement procedure, even though it was done in pursuance of government policy and according to the rules laid down by the tripartite Indian Labour Conference. ... More
Reference No: F&A0120Pages: 8 Published on: 1, January, 1969
Abstract: The general manager has to determine proper criteria for deciding the optimum size of the advertisement appropriation. The case raises the controversy between the advertising manager, who prefers reporting of expenses by advertising activity, and the cost accountant, who prefers accounting and reporting by expense heads. The procedures for compilation ... More
Reference No: OB0052Pages: 12Published on: 1, January, 1969
Abstract: The case is about a two?person relationship between a superior and a subordinate. Illustrates the importance of different value systems and certain irrational factors such as transference in work situations. ... More
Reference No: CMA0152(C)Pages: 9Published on: 6, November, 1968
Abstract: The text examines the comparative situation between the Sarangpur ICD, the District Milk Procurement Cooperative and the urban liquid milk scheme which provides the market. The case shows, in action, the communications between the PO, his parallel officers in the cooperative and the urban liquid milk scheme and how each ... More
Reference No: CMA0155(B)Pages: 2Published on: 6, November, 1968
Abstract: This text details the pressures under which the PO is working. It shows factors like massiveness of the project, its wide geographic coverage combined with low budget, affecting his efficiency. It further shows that the manner in which the delegation of job has been made to two officers immediately under ... More
Reference No: CMA0152(B)Pages: 7Published on: 6, November, 1968
Abstract: The case goes further into the activities of the Sarangpur ICD and illustrates how administrative decisions can be made more viable. In the text, the project officer is concerned about the cost of artificial insemination in his project. The text brings out the problem of choice between intensification of distribution ... More
Reference No: CMA0151Pages: 16Published on: 6, November, 1968
Abstract: This is a general introduction to the Sarangpur Project. The case shows that while there is considerable increase in the animal husbry activities, there is no commensurate increase in funds other resources. It further shows that little is being done to devise a system of appraisal control which would enable ... More
Reference No: CMA0161Pages: 10Published on: 6, November, 1968
Abstract: Summarizes the history of a small ready-mixed cattle feed plant planned as part of the ICD project. It refers to the conception and implementation of the cattle feed factory and its paralised nature of operations. It emphasizes the effect of initial administration of project planning, the nature of the practical ... More
Reference No: CMA0149(A)Pages: 18Published on: 6, November, 1968
Abstract: The promoters of a rural electric cooperative, to be established for retailing only electricity, are advised to take up all allied services also. But they have different views on the aims objectives of the rural electric cooperative hence they view the advice from differing angles. ... More
Reference No: CMA0159(A)Pages: 12Published on: 6, November, 1968
Abstract: Illustrates the need for organization, integration of activities which cannot bear control from two different organizations. It further illustrates the factors responsible for making the administrative machinery ineffective in the achievement of the objectives of the organization. It shows how understanding and commitment of people within the organization can be ... More
Reference No: CMA0147Pages: 13Published on: 6, November, 1968
Abstract: The study gives the background structural details of a cold storage unit. It deals with the patterns of utilization of the capacity of the cold storage plant and total expenditure incurred for storing the commodities. It raises the problems as to how to increase the volume of business and make ... More
Reference No: CMA0157Pages: 2Published on: 6, November, 1968
Abstract: The text covers the problem of leadership in a cooperative organization and its relationship with its constituents. It shows the process of institution building and emphasizes the role of those responsible for developing such institutions. ... More
Reference No: CMA0152(A)Pages: 6Published on: 6, November, 1968
Abstract: Introduces the Sarangpur ICD project and its project officer as at the beginning of the project. It tries to illustrate the problems that arise in ranking jobs for status hierarchy. The case illustrates a typical situation in the administrative process of shifting people from one place to another, and how ... More
Reference No: CMA0149(B)Pages: 10Published on: 6, November, 1968
Abstract: Relates to the use of managerial tools rather than the norms for determining the feasibility of a rural electric cooperative. Emphasis is given on the use of breakeven analysis for determining economic feasibility during different phases of electrification and different volumes of turnover after final phase is over in retail ... More
