Abstract
The general manager has to determine proper criteria for deciding the optimum size of the advertisement appropriation. The case raises the controversy between the advertising manager, who prefers reporting of expenses by advertising activity, and the cost accountant, who prefers accounting and reporting by expense heads. The procedures for compilation of an advertising budget are also explained in detail.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | F&A0120 |
| Title | Monica Beauty Aids Limited ** |
| Pages | 8 |
| Published on | Jan 1, 1969 |
| Year of Event | 1968 |
| Authors | Balakrishnan, K; |
| Area | Finance and Accounting (F&A) |
| Discipline | Accounting, Finance |
| Sector | Manufacturing |
| Country | India |
| State | Maharashtra |
| City | Bombay |
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