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Latest published cases

List of Latest Published Cases

  1. Alienation: A Psychodynamic Interpretation **

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0065TEC Pages: 3 Published on: 1, January, 1976

    Abstract: Four major issues on alienation, based on Kenneth Keniston's book, "The Uncommitted," are discussed. An individual can be alienated from almost anything. He can replace the old relationship by various other relationships. An individual can express alienation in a variety of ways. Alienation can be induced by a number of ... More

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  2. Subordinates Predispositions and Supervision

    Authors: Saiyadain, M S;

    Reference No: OB0107TEC Pages: 5 Published on: 1, January, 1976

    Abstract: 0 ... More

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  3. Work Measurement

    Authors: Jagannathan, V K; Satia, J K;

    Reference No: PROD0111TEC Pages: 11 Published on: 1, January, 1976

    Abstract: Defines work measurement, and outlines the basic procedure to be followed in work measurement. Describes the technique of time study in work measurement, and the steps required in making a time study. ... More

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  4. Style of Leadership

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0105TEC Pages: 16 Published on: 1, January, 1976

    Abstract: The concept of leadership is the relationship between an individual and a group. The note discusses the three significant styles of leadership and the emergent behaviour of the group: a) the authoritarian leadership, b) the democratic leadership, and c) the Laissez?faire leadership. Depending upon the individuals, tasks and situations, ... More

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  5. Information Processing for Management

    Authors: Kaul, Mohan;

    Reference No: QM0103TEC Pages: 7 Published on: 1, January, 1976

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  6. Training Models

    Authors: Saiyadain, M S; Kamat, D S;

    Reference No: P&IR0132TEC Pages: 3 Published on: 1, January, 1976

    Abstract: The note briefly outlines the two basic learning models, viz., the classical conditioning model and the operant conditioning model. It points out that the use of one or the other model changes the focus of training programmes. Training guidelines based on the models are outlined. ... More

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  7. Development of Self **

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0077TEC Pages: 10 Published on: 1, January, 1976

    Abstract: The concept of self in terms of its unfolding and developing from birth as conceptualised by Theodore Sarabin is discussed. Personality of the self is described in terms of structure and process. Sarabin postulates five sub-structures that are basic to the growth and development of the individual during the first ... More

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  8. Predicting Long Run Market Share By Markov Process

    Authors: Dholakia, Nikhilesh; Manrai, Ajay K;

    Reference No: MAR0149TEC Pages: 3 Published on: 1, January, 1976

    Abstract: This note is a part of the "Techniques for Marketing Decisions" series. It describes how Markov analysis can help in predicting longrun market shares based on elementary brand switching data. A short, selfadministered exercise is included. ... More

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  9. Pratap Mehta

    Authors: Sambrani, Shreekant; Misra, Sasi B;

    Reference No: OB0042 Pages: 2 Published on: 1, January, 1976

    Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More

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  10. Social Systems, Their Elements, Processes and Patterns**

    Authors: Parikh, Indira J; Garg, Pulin K; Sharma, B R;

    Reference No: OB0102TEC Pages: 9 Published on: 1, January, 1976

    Abstract: This note is primarily based on Talcot Parson and Loomi's model of the social system. It attempts to identify and explore the constituents of a social system, i.e., the individual and groups and their interaction. In the functioning of the social system eight elements and their corresponding processes are ... More

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  11. Brand Switching and Brand Loyalty: Gain-Loss Analysis **

    Authors: Basu, S K;

    Reference No: CMA0399 Pages: 3 Published on: 1, January, 1976

    Abstract: The note provides a simple conceptual understanding of brand switching problem through gain-loss analysis. ... More

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  12. Note on IPCL

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0145TEC Pages: 8 Published on: 1, January, 1976

    Abstract: This note, based on a lecture by the marketing manager of IPCL, describes the product mix and customer mix of IPCL. The strategic thinking with regard to different product groups is briefly described. Implications for organizational design are discussed. ... More

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