Reference No: PSG0003Pages: 8Published on: 1, January, 1976
Abstract: This case outlines the problems of an Auxiliary Nurse Midwife
(ANM) in motivating new couples for acceptance of family planning.
Her targets in the new plan are nearly two and a half times
the target of the previous years, and six times her achievement of
last year. She consulted The ... More
Reference No: MAR0150TECPages: 3Published on: 1, January, 1976
Abstract: This note is a part of the "Techniques for Marketing Decisions"(Ref No) series. It describes a method of retail site selection based on the gravitational mode. A simple self- administered exercise is also provided. ... More
Reference No: OB0076TECPages: 4 Published on: 1, January, 1976
Abstract: This note deals with conforming behaviour and expectations. Having defined conformity and described the profile of a conformer, it goes into the relevance of the two for managerial actions like selection, promotion and placement. ... More
Reference No: MAR0173(B)Pages: 7 Published on: 1, January, 1976
Abstract: In 1966, Dunlop had commissioned a study to look into the media habits of truck drivers and owners who were primarily responsible for deciding on buying truck tyres. The idea was to arrive at a suitable media mix for the new theme of advertising to be launched by Dunlop in 1967. The ... More
Reference No: QM0093TECPages: 8Published on: 1, January, 1976
Abstract: Discusses the general problem of designing material provisioning systems for overhaul spares. As an illustration, an overhaul system for aircraft spares is discussed. The case discusses a simulation model and the use of this model for obtaining optimal material provisioning policies. ... More
Reference No: BP0067(A)Pages: 21Published on: 1, January, 1976
Abstract: A top executive with experience in the manufacturing business of a multinationals consumer goods subsidiary and Government of Indias international trading company is appointed by the Finance Ministry to the top post of a large nationalized bank. The case highlights the dilemma this executive faces in reconciling sharply differing views ... More
Reference No: BP0081(E)Pages: 4Published on: 1, January, 1976
Abstract: Presents an interview with a new Chief Executive of the bank, and describes how the Chief Executive views the bank and its priorities and style. It might be useful to contrast this case with the Punjab National Bank (B) (BP0082) case to understand the differences between the styles of the ... More
Reference No: ECO0216TECPages: 15 Published on: 1, January, 1976
Abstract: The note covers the following three aspects: (i) an account of the evolution of GOI policy on balanced regional development and development of backward areas, and the existing fiscal and financial incentives for the purpose; (ii) some analytical techniques useful for the study of the levels and trends of regional ... More
Reference No: ECO0233Pages: 16Published on: 1, January, 1976
Abstract: This case deals with the intricacies of international contracting in the export-import business, including the problems of exchange rate fluctuations. The case specifically focuses on the export contract of Super Traders Ltd, Bombay (an export house), with the Textile Trading Corporation, Tedda (Tedda Arab Kingdom), concluded in 1964 on a principal ... More
Reference No: F&A0281(A)Pages: 10Published on: 1, January, 1976
Abstract: PPIL is engaged in activities ranging from pure consultancy to total turnkey projects in high-technology fields, most of them of a pioneering nature. Case (A) describes how, faced with the various problems related to the high degree of diversity in the nature of projects and their geographical dispersion, the need ... More
Reference No: OB0083TECPages: 7Published on: 1, January, 1976
Abstract: The concept of motivation is grounded in the basic assumptions of the nature of man and in the stance??social and personal?? toward life and its phenomenon. This note attempts to discuss the viability of the concept of motivation in the Indian context, keeping in mind the Indian manager's goals ... More
Reference No: MAR0180(A)Pages: 11 Published on: 1, January, 1976
Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural non commercial campaign. A ... More
