Reference No: ECO0224TECPages: 7 Published on: 1, January, 1976
Abstract: The note describes how Marx related simple economic concepts to the analysis of the process of development under capitalism. He pointed out that the capitalist system would develop certain internal contradictions, ultimately resulting in the collapse of the system itself, and giving way to socialism. The note includes explanation of ... More
Reference No: OB0042Pages: 2 Published on: 1, January, 1976
Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More
Reference No: MAR0148TECPages: 5 Published on: 1, January, 1976
Abstract: This note is part of the "Techniques for Marketing Decisions" series. It describes a simple technique for breaking down the main product benefit into several associated benefits. The "benefit tree" so generated can be used for market segmentation, product differentiation, promotional strategy, etc. ... More
Reference No: MAR0166Pages: 16 Published on: 1, January, 1976
Abstract: The case involves taking a decision on the type of packing to be used for various types of vegetable and cereal seeds. A number of criteria like non spillage, protection from pests and moisture, and price on packaging have to be taken into account in choosing the packaging material. A ... More
Reference No: MAR0172Pages: 11Published on: 1, January, 1976
Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More
Reference No: OB0099TEC(Part I & II)Pages: 5, 4Published on: 1, January, 1976
Abstract: During the process of socialization, an individual acquires his role identity. He learns the boundaries of the role, the "oughts," "musts" and the "shoulds" of the system. In terms of organizations, socialization can be interpreted as an attempt to modify previous behavioural dispositions of a new entrant. Failure to achieve ... More
Reference No: QM0100(A)Pages: 5Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: QM0107Pages: 12Published on: 1, January, 1976
Abstract: The case is mainly a transport problem. There are three factories delivering three product groups to twenty- three warehouses. The solution calls for an optimization of total costs for the company, taking into account the production constraints at each factory, the local demand, and the export needs. The data problems ... More
Reference No: P&IR0034Pages: 4 Published on: 1, January, 1976
Abstract: Deals with qualitative indicators to measure performance for rewarding individual employees. It discusses a monetary incentive scheme that incorporates both, an additional increment as well as an incentive payment. ... More
Reference No: PROD0111TECPages: 11Published on: 1, January, 1976
Abstract: Defines work measurement, and outlines the basic procedure to be followed in work measurement. Describes the technique of time study in work measurement, and the steps required in making a time study. ... More
Reference No: ECO0214TECPages: 19 Published on: 1, January, 1976
Abstract: Reviews the concepts of, and trends in monopoly, and concentration of economic power in the Indian industry. It also examines the causes and consequences of monopoly and concentration. It, then, examines the working of the MRTP Commission, in terms of the cases it has dealt with, and the criteria for ... More
Reference No: BP0076(C)Pages: 15Published on: 1, January, 1976
Abstract: Gives extracts from the recommendation of a study committee on Indian Airlines which submitted its recommendations in 1971. Only recommendations dealing with reorganization are highlighted. ... More
