Reference No: CMA0217Pages: 2Published on: 2, September, 1970
Abstract: A farmer in South India applied for a loan of Rs.1,50,000 for the purchase of pumpset to a leading bank of South India. He had 111 acres of l of which 15 acres were wet. There was adequate rainfall in the area; he wanted to use the pumpset only to provide irrigation ... More
Reference No: CMA0220Pages: 10Published on: 1, September, 1970
Abstract: The case is based on the loan application of a farmer submitted to the bank for expanding his Dairy Farm. The loan proposal was first processed by the Branch Manager then by the Regional Officer. The Regional Office recommended the proposal to the Agricultural Finance Department, reviewed the whole case ... More
Reference No: CMA0214Pages: 6Published on: 2, August, 1970
Abstract: The case is based on the enterprising farmer, who had increased his income, by making use of the credit facility provided by the bank. Agricultural Credit Advisor of the bank was wondering how to make use of such farmers for deposit mobilization. ... More
Reference No: CMA0238Pages: 3Published on: 2, February, 1970
Abstract: A farmer having 45 acres of dry paddy land and 3.5 acres of wet paddy came to know about the profitability of growing hybrid maize and applied for a loan of Rs.600/- to the Branch of a commercial bank. Bank manager was to appraise the loan application in the light of ... More
Reference No: F&A0138(A)Pages: 9Published on: 1, January, 1970
Abstract: Describes the formation of an employees' union in a large bank in which the management had adopted personal and social acquaintance as an important basis for recruitment at the clerical level. Management was at first indifferent to the union but recognized it after an agitation. Subsequently, meetings were held between ... More
Reference No: F&A0171(A)Pages: 21 Published on: 1, January, 1970
Abstract: Deals with the advertising strategy of a multinational financial institution. Apart from illustrating how FNCB's advertising strategy forms part of the overall corporate strategy, issues relating to the relationship between corporate and specific product advertising, and message and media strategy (including problems of measurement of advertising effectiveness) are raised. ... More
Reference No: F&A0143(D)Pages: 16Published on: 1, January, 1970
Abstract: The case describes the suggestions made by a consultant and his colleagues regarding the appraisal and promotion of officers in the bank. ... More
Reference No: F&A0175(B)Pages: 23Published on: 1, January, 1970
Abstract: Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix. ... More
Reference No: ECO0069Pages: 9Published on: 1, January, 1970
Abstract: The case represents the beginnings of the agency house in India and the link between this kind of business and the establishment of the managing agency system. ... More
Reference No: F&A0136Pages: 34Published on: 1, January, 1970
Abstract: A nationalized bank with a history of slow growth plans for a "big leap forward". The development plans can be examined in relation to the nature of existing manpower, the structure of union- management relations, the existing organization structure, and the economic realities of the total organization and its various ... More
Reference No: F&A0143(B)Pages: 8 Published on: 1, January, 1970
Abstract: Deals with the problems in introducing a formal appraisal system in the bank; brings out the constraints within which branch managers evaluate their junior colleagues, especially in the absence of well- defined evaluation standards; and indicates how old procedures may continue despite modern personnel practices. ... More
Reference No: F&A0174(C)Pages: 4Published on: 1, January, 1970
Abstract: Case (C) examines the role of a specialist in a bank, and analyses the way an agricultural scientist is absorbed within the traditional banking organization. ... More
Reference No: F&A0134Pages: 12Published on: 1, January, 1970
Abstract: The case deals with the efforts of the bank's O&M department to evolve work norms for assessing staff needs at the bank's branches, and discusses the practical problems faced by regional managers in this regard. ... More
Reference No: F&A0142Pages: 28Published on: 1, January, 1970
Abstract: Deals with the problem of handling an undisciplined employee at a bank's branch office. The employee, who is an active union member, has an unflattering performance record. Repeated memos from the branch manager fail to improve his performance. Ultimately, the branch manager, with the concurrence of the head office, conducts ... More
Reference No: F&A0174(A)Pages: 13Published on: 1, January, 1970
Abstract: Case (A) describes the process of extending banking operations into a traditionally backward rural area. It brings out the strategy adopted by the management of a major commercial bank for opening a rural branch and the branch manager's approach to the problem of communicating the benefits of banking to the ... More
