Reference No: MAR0091(B)Pages: 15Published on: 1, January, 1976
Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More
Reference No: BP0081(C)Pages: 5Published on: 1, January, 1976
Abstract: A sequel to the Punjab National Bank (B) (BP0082) case. It describes the bank officials reactions to the changes introduced by Mr Prakash Tandon [described in Case (B)]. It highlights the perceptions about the change agent and the problems created by the changes. ... More
Reference No: QM0101(D)Pages: 2Published on: 1, January, 1976
Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More
Reference No: P&IR0119TECPages: 3Published on: 1, January, 1976
Abstract: This note discusses the process of productivity bargaining. It highlights its advantages to employers, workers and union officials. Sharing the gains of productivity and mechanics for doing it are also highlighted. ... More
Reference No: BP0071Pages: 21Published on: 1, January, 1976
Abstract: Describes the process of formulation of objectives of Modern Bakeries, a public enterprise. Provides a good basis for evaluating the objectives and for discussing the accomplishments of the company with respect to its objectives. The objectives were formulated after the government accepted a recommendation by the Administrative Reforms Commission that ... More
Reference No: QM0059Pages: 5 Published on: 1, January, 1976
Abstract: Gives a simplified version of the manufacturing process in the company, which is suitable for practice in the design of computer tape or disk systems for production control. ... More
Reference No: BP0095Pages: 12Published on: 1, January, 1976
Abstract: The public sector steel companies in India represent an overwhelmingly dominant segment of the total steel industry of the country. As such, corporate long range planning assumes dimensions which almost seem to overlap with the task of national log range planni The case provides an introduction to the complexity of ... More
Reference No: QM0100(A)Pages: 5Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: QM0110TECPages: 4 Published on: 1, January, 1976
Abstract: This note discusses the importance of planning in the development of computer- based systems. It also briefly discusses the different phases in system development, such as systems planning, systems design, systems conversion and systems implementation. ... More
Reference No: P&IR0132TECPages: 3Published on: 1, January, 1976
Abstract: The note briefly outlines the two basic learning models, viz., the classical conditioning model and the operant conditioning model. It points out that the use of one or the other model changes the focus of training programmes. Training guidelines based on the models are outlined. ... More
Reference No: MAR0172Pages: 11Published on: 1, January, 1976
Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More
Reference No: P&IR0056(A)Pages: 6 Published on: 1, January, 1976
Abstract: Premier Bank was nationalized in 1969 and grew rapidly between 1969 and 1972. The bank's activities were diversified and expanded to cover more areas, particularly rural. Over 2,500 new employees were added and 300 new branches opened in 1970- 72. A major reorganization of the organizational structure was also done so that the work could be ... More
