Reference No: CMA0470Pages: 5Published on: 20, January, 1979
Abstract: The case Provides material for discussing how the R.B.I ?s Policies Related to short tame credit for agriculture marketing can affect business of cotton cooperative ... More
Reference No: ECO0264TECPages: 8 Published on: 1, January, 1979
Abstract: This note examines (a) functional classification of industries; (b) pros and cons of some widely used techniques of demand forecasting; and (c) some issues governing the choice of a suitable forecasting technique for different categories of industrial products. ... More
Reference No: MAR0244Pages: 8Published on: 1, January, 1979
Abstract: The product, Linear Alkyl Benzene, manufactured by IPCL, had a small market. The problem is how to develop the market so that consumption of LAB is increased. Students have to suggest the market development strategies to be adopted by the company. ... More
Reference No: CMA0490Pages: 11Published on: 1, January, 1979
Abstract: Deals with a hot arid region where a shift in land use from annual to tree crops could be advantageous to the individual land owners and to the community as a whole. Six tree species suitable for the region have been identified. Grasses are also proposed to be raised in ... More
Reference No: PSG0027(A)Pages: 14Published on: 1, January, 1979
Abstract: The first Case (A) describes how the state family planning bureau guides and controls the field operations, particularly the nature of interaction between the state bureau and the district bureau. Based on an interview with the chief of family planning at state level, the case provides information on the functions ... More
Reference No: CMA0545Pages: 6Published on: 1, January, 1979
Abstract: This case deals with the decision-making criteria about the choice of the alternative energy sources for lift irrigation in semi-arid regions. The decision-making process and alternatives are focused both in relation to the farmers (i.e., the consumers) and the manufacturers or dealers (i.e., the markets of irrigation pumps, ... More
Reference No: MAR0231TECPages: 4 Published on: 1, January, 1979
Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More
Reference No: BP0158TEC(C)Pages: 3Published on: 1, January, 1979
Abstract: The note discusses the ministerial control of public enterprises. It lists powers of the ministry with regard to the boards of directors and the effectiveness of this control. The note also discusses the empirical relationships between the concerned ministry and the public undertakings. ... More
Reference No: PSG0012TECPages: 14Published on: 1, January, 1979
Abstract: This note describes the MIES that was designed for monitoring PHC performance. A study was carried out on the monthly performance of 80 PHCs in six districts in Uttar Pradesh. One significant factor influencing performance of a PHC was the quality and quantity of supervision by district authorities. On the basis ... More
Reference No: CMA0507Pages: 15Published on: 1, January, 1979
Abstract: The problem here is to introduce a rudimentary marketing orientation in a forest service operation which is already engaged in logging and sale activities. A variety of sales arrangements - auctions, long term contracts, transfers to a sister unit (saw mill) "retail" sale of firewood etc are described in the ... More
Reference No: F&A0328Pages: 10Published on: 1, January, 1979
Abstract: Deals with the mechanics of preparing the various books of accounts such as the cash book, sales day book, sales return book, purchase day book, purchase return book, journal proper, posting of the various transactions to the ledgers and preparation of "T" accounts, and preparation of trial balance and financial ... More
Reference No: ECO0260TECPages: 14 Published on: 1, January, 1979
Abstract: The note discusses industrial policy in India with reference to the three policy resolutions (1948, 1956 and 1977). Industrial policy is examined against the background of economic policy and its broad objectives. Towards the end, questions are raised in the area of evaluating industrial development. Statistical tables relating to industrial development in India ... More
Reference No: MAR0207(A)Pages: 13Published on: 1, January, 1979
Abstract: The case concerns the positioning of a new micro computer. The problem is where to position the new computer in the existing range of computers. ... More
Reference No: MAR0242Pages: 11 Published on: 1, January, 1979
Abstract: Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research. ... More
