Latest published cases

Authors: Garg, Pulin K; Parikh, Indira J;

Reference No: OB0083TEC Pages: 7 Published on: 1, January, 1976

Abstract: The concept of motivation is grounded in the basic assumptions of the nature of man and in the stance??social and personal?? toward life and its phenomenon. This note attempts to discuss the viability of the concept of motivation in the Indian context, keeping in mind the Indian manager's goals ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0173(B) Pages: 7 Published on: 1, January, 1976

Abstract: In 1966, Dunlop had commissioned a study to look into the media habits of truck drivers and owners who were primarily responsible for deciding on buying truck tyres. The idea was to arrive at a suitable media mix for the new theme of advertising to be launched by Dunlop in 1967. The ... More

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Authors: Achuthan, Sarla; Saha, Jahar;

Reference No: QM0082TEC Pages: 13 Published on: 1, January, 1976

Abstract: This note describes the simplex algorithm for solving a linear programming problem. The simplex technique is explained by means of an example. ... More

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Authors: Ranade, Ashok; Malya, M Meenakshi;

Reference No: QM0100(C) Pages: 9 Published on: 1, January, 1976

Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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Authors: Jagannathan, V K; Satia, J K;

Reference No: PROD0044TEC Pages: 8 Published on: 1, January, 1976

Abstract: Defines method study, and outlines the objectives and the basic procedures to be followed. ... More

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Authors: Satia, J K; Korgaonker, M G;

Reference No: PROD0113 Pages: 8 Published on: 1, January, 1976

Abstract: The case deals with the operations in a bank branch. First, the customer services provided and the approximate service times are reviewed. Flow of vouchers pertaining to the customer services and the operations performed on the vouchers at various centres is presented in the form of flow charts. Numerical data ... More

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Authors: Papola, T S; Paul, S;

Reference No: ECO0216TEC Pages: 15 Published on: 1, January, 1976

Abstract: The note covers the following three aspects: (i) an account of the evolution of GOI policy on balanced regional development and development of backward areas, and the existing fiscal and financial incentives for the purpose; (ii) some analytical techniques useful for the study of the levels and trends of regional ... More

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Authors: Murthy, K R S;

Reference No: BP0072 Pages: 18 Published on: 1, January, 1976

Abstract: Describes the setting up of the Bureau of Public Enterprises and its role and functions as they have evolved over the time. The views and recommendations of the study team on public sector undertakings of the Administrative Reforms Commission and the final recommendations of the commission are also described. The ... More

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Authors: Wadhva, C D; Bhandari, B R;

Reference No: ECO0233 Pages: 16 Published on: 1, January, 1976

Abstract: This case deals with the intricacies of international contracting in the export-import business, including the problems of exchange rate fluctuations. The case specifically focuses on the export contract of Super Traders Ltd, Bombay (an export house), with the Textile Trading Corporation, Tedda (Tedda Arab Kingdom), concluded in 1964 on a principal ... More

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Authors: Murthy, K R S;

Reference No: BP0069(C) Pages: 12 Published on: 1, January, 1976

Abstract: Presents the problems the authorized controller faced in running a unit after taking over the company under the Industries Act. The case is particularly useful in focusing or reestablishing the relations with foreign collaborators and suppliers for turning the company around. ... More

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Authors: Sambrani, Shreekant; Misra, Sasi B;

Reference No: OB0042 Pages: 2 Published on: 1, January, 1976

Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More

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Authors: Dholakia, Nikhilesh;

Reference No: MAR0148TEC Pages: 5 Published on: 1, January, 1976

Abstract: This note is part of the "Techniques for Marketing Decisions" series. It describes a simple technique for breaking down the main product benefit into several associated benefits. The "benefit tree" so generated can be used for market segmentation, product differentiation, promotional strategy, etc. ... More

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