Reference No: MAR0172Pages: 11Published on: 1, January, 1976
Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More
Reference No: MAR0178Pages: 10Published on: 1, January, 1976
Abstract: The 1969 Liberty shirts campaign came in for much debate for its bold and unorthodox approach. Some said the advertising was entertaining but was too sophisticated to sell. Some predicted ruin; only a few wholeheartedly backed the campaign. This case gives the extracts of an article by Mr. Frank Simoes, the ... More
Reference No: F&A0263(G)Pages: 11Published on: 1, January, 1976
Abstract: The planning manager wonders how effective the budgetary control and performance-reporting system has been in terms of its original objectives. Operational and managerial issues relating to environmental scanning, target setting, potential identification, etc., and an inadequate effort on the part of head office officials to guide their branch managers in ... More
Reference No: QM0088Pages: 19Published on: 1, January, 1976
Abstract: Deals with the use of computers for management applications in Air India over the decade 1965-66 to 1975-76. It discusses the applications taken up, and the organizational structure of the computer department. ... More
Reference No: QM0101(E)Pages: 4Published on: 1, January, 1976
Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More
Reference No: ECO0221TECPages: 5 Published on: 1, January, 1976
Abstract: Describes the main features of the Prime Minister's new economic programme, announced on 1st July 1975. Also, tries to relate the new economic programme with the national programme of minimum needs incorporated in the Fifth Plan. Makes a brief critical appraisal of both. ... More
Reference No: BP0091(B)Pages: 27Published on: 1, January, 1976
Abstract: Gives data about the performance of the FCI between the years 1965 and 1970 which makes it possible to appraise the achievements of the corporation in the context of the "plan" hypothesized at the end of Case Food Corporation of India (A) (BP0091). ... More
Reference No: MAR0091(B)Pages: 15Published on: 1, January, 1976
Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More
Reference No: P&IR0126TECPages: 4Published on: 1, January, 1976
Abstract: This note briefly describes some of the important amendments made after the proclamation of Emergency in the following statutes: The Industrial Disputes Act, 1947; The Factories Act, 1948; The Employees' State Insurance Act, 1948; and the Payment of Wages Act, 1936. ... More
Reference No: F&A0263(C)Pages: 11Published on: 1, January, 1976
Abstract: The phenomenal expansion of SBI in terms of the number of branches, their geographical dispersion, and the areas of activities, necessitated a study of the organizational objectives and structure. The study broadly defined the objectives of the bank, profit, market penetration, and position of leadership in the market. To ensure ... More
Reference No: OB0151(B)TECPages: 2Published on: 1, January, 1976
Abstract: The Part B of the note consists of the evaluation of the recommendation made by the study groups on Labour legislation appointed by the National Commission on Labour. ... More
Reference No: QM0100(B)Pages: 7Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
