Reference No: OB0090TECPages: 6 Published on: 1, January, 1975
Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More
Reference No: F&A0264(A)Pages: 4 Published on: 1, January, 1975
Abstract: Details a proposed programme for remedying the nutritional deficiencies of certain vulnerable segments of the population of an Indian state. Students are required to develop a framework for evaluating and controlling this programme and ensure that measures of inputs, workload/output, effectiveness and benefit are specified. Case (B) F&A0264( ... More
Reference No: CMA0299TECPages: 5Published on: 1, January, 1975
Abstract: The note deals with issues which are often discussed in terms of a false dichotomy of agriculture versus industrial development. Though economic development leads to a decline in the relative importance of the agricultural sector, it plays a crucial role in the process of developing an underdeveloped country by making ... More
Reference No: F&A0272TECPages: 22Published on: 1, January, 1975
Abstract: This paper expounds the Theory of Pipeline Capital. It explains the determinants of the stock of funds that would have to remain conserved in a business system with a view to ensuring a (predetermined) rate of activity. For this purpose, it establishes the relationship between inputs and prices, the lengths ... More
Reference No: BP0066Pages: 13Published on: 1, January, 1975
Abstract: Focuses on the problems and challenges a management graduate faces in a company, that in the past, had relied heavily on personal appraisal for decision-making. Also provides data for systematic decision-making in an organization facing problems of growth for survival. ... More
Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More
Reference No: QM0048(B)Pages: 3Published on: 1, January, 1975
Abstract: The case illustrates the use of the mathematical programming technique where price volume relationships exist. The limitation of linear programming is illustrated. The problem is solved through the use of mixed integer programming technique. ... More
Reference No: OB0104TECPages: 5 Published on: 1, January, 1975
Abstract: Stereotypes are distorted perceptions and opinions we have about groups of people. Such distortions arise from various sources that are too weak to warrant generalizations. Stereotyped views of people vitiate one's new experiences and learning. An awareness of this common flaw in human behaviour can, however, salvage us from snap ... More
Reference No: OB0143TECPages: 4Published on: 1, January, 1975
Abstract: The concepts of a space on the role set are important in understanding role dynamics. While the former uses the self in the centre and all the roles an individual occupies around it, the letter uses the organizational role the individual occupies in the centre and all other organizational roles ... More
Reference No: ECO0201Pages: 14Published on: 1, January, 1975
Abstract: This case discusses the factors responsible for the losses suffered by the Gujarat State Road Transport Corporation. It discusses the different tariff rates and tariff structures available in the road transport industry. It poses some alternatives before the corporation for achieving its objectives. ... More
