Reference No: QM0078TECPages: 7Published on: 1, January, 1975
Abstract: Gives some well known and commonly used procedures in tests of hypotheses. Emphasis has been placed on tests based on the normality assumption. ... More
Reference No: MAR0135TECPages: 4 Published on: 1, January, 1975
Abstract: Discusses delivery terms for computing trade prices, and are normally included in sales quotations which specify not only the price of the merchandise but also the conditions of sale. ... More
Reference No: F&A0266Pages: 9 Published on: 1, January, 1975
Abstract: Deals with the issues involved in the amalgamation of the Bank of Baroda Limited with Mahindra Ugine Steel Company, particularly those relating to the worth and value of BOB shares in exchange for shares of MUSCO. ... More
Reference No: ECO0218TECPages: 12Published on: 1, January, 1975
Abstract: Provides an outline of the broad methodology adopted by the Central Statistical Organization for estimation of India's national income by industry of origin. It also examines the trends in the distribution of net domestic product in India by industry of origin during the period 1950 51 to 1972 73 and compares the same with ... More
Reference No: MAR0285(D)Pages: 52Published on: 1, January, 1975
Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More
Reference No: MAR0143TECPages: 9Published on: 1, January, 1975
Abstract: The note describes the issues relating to teaching and learning the subject of marketing through the case method. It is based on available published material on the use of the case method. ... More
Reference No: OB0068TECPages: 3Published on: 1, January, 1975
Abstract: At some time or the other, in the course of our social life, those of the people with whom we come in contact influence, in some way, our cognitions, beliefs, attitudes and behaviour. The basis of such social influence may be voluntary or enforced, and dependent or independent. Information, reward ... More
Reference No: MAR0168Pages: 19Published on: 1, January, 1975
Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More
Reference No: F&A0260TECPages: 17Published on: 1, January, 1975
Abstract: This technical note sets out the basis for differentiating the mode, manner and mechanics of planning and control at different levels of management and the framework within which such systems can be designed. ... More
Reference No: OB0002Pages: 1 Published on: 1, January, 1975
Abstract: This is one of a series of cases describing the career background of a high?achievement oriented small industry entrepreneur. It is useful for studying the behaviour background of small industry entrepreneurs. ... More
Reference No: MAR0131TECPages: 8 Published on: 1, January, 1975
Abstract: This note describes a micro simulation model which can be used by medical representatives (salesmen) for planning their sales calls. ... More
