Reference No: MAR0104Pages: 21Published on: 1, January, 1974
Abstract: The case presents a review of the marketing operations of a medium- sized hosiery which has become very strong in the local market and now intends to penetrate into wider geographical areas. All elements of the marketing mix deployed by the company have been covered, and students are expected to ... More
Reference No: PSG0026Pages: 15 Published on: 1, January, 1974
Abstract: The case discusses how a medical officer of a PHC would attempt to utilize the concepts he has learned from a management course to improve the working of his PHC. It describes the steps he would take to achieve this objective (in the context of family planning activities of a ... More
Reference No: P&IR0122TECPages: 7 Published on: 1, January, 1974
Abstract: This note discusses several selection methods used by organizations for selecting personnel. The discussion has covered such tools for selection as application blanks, interviews, physical examination, business games, and leaderless group discussion. Psychological tests have not been covered because a detailed discussion on them is available elsewhere. An effort has ... More
Reference No: F&A0249Pages: 28Published on: 1, January, 1974
Abstract: The general manager was considering what additional control information should be collected and what control practices adopted so that the venture would be successful, and conform to plans. He was concerned about the increasing outstanding balances in the current accounts for supplies and requisites to fishing boats.This case is ... More
Reference No: P&IR0024Pages: 20Published on: 1, January, 1974
Abstract: Deals with an alleged act of indiscipline on the part of an employee in a large public sector corporation. Part A of the case gives some basic information about the charge of indiscipline against the employee as recorded by an officer. On the basis of this information, trainees can be ... More
Reference No: MAR0094(D)Pages: 18Published on: 1, January, 1974
Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More
Reference No: P&IR0091TECPages: 4 Published on: 1, January, 1974
Abstract: Provides background material for discussing the contemporary structure of industrial relations and the social, economic and political environment within which management of industrial relations has to be planned and implemented. The note gives a brief summary of the history of industrial relations in India and lists the basic issues involved ... More
Reference No: MAR0111Pages: 16Published on: 1, January, 1974
Abstract: The case is based on a survey report of blade users. Perceptions of various segments of users of razor blades are assessed in this survey. ... More
Reference No: P&IR0115TECPages: 7Published on: 1, January, 1974
Abstract: This paper discusses the concept of performance appraisal, and the many methods of appraisal, from the trait approach to more recent objective systems like the Koontz Model. It also indicates the problems and issues of any appraisal system. ... More
Reference No: F&A0233(A)Pages: 19Published on: 1, January, 1974
Abstract: Traces the growth of Larsen and Toubro Limited from an import house of engineering goods to its current position as one of the largest industrial houses, manufacturing engineering goods. The environmental, organizational and market variables responsible for the growth of L&T are traced, and the relative changes of the ... More
Reference No: OB0046Pages: 1 Published on: 1, January, 1974
Abstract: Career description of an entrepreneur from a poor family and with little education. This case brings out the role of precipitating factors in the development of an entrepreneur and his decision?making processes. ... More
Reference No: P&IR0004(A)Pages: 3 Published on: 1, January, 1974
Abstract: This case describes the reaction of the employees of a State Electricity Board to some serious accidents that took place within the organization. It describes the steps taken by the employees' association in bringing to the management's notice the fact that the accidents were due to the negligence of some ... More
