Reference No: MAR0100Pages: 19Published on: 1, January, 1972
Abstract: The case presents the attempt by a company to select a suitable brand name for a new brand of beer through a systematic research procedure. The research first identifies the product attributes and various associations of the consumer with beer, and through a formal ranking procedure generates a large number ... More
Reference No: F&A0153Pages: 13 Published on: 1, January, 1972
Abstract: This case focuses on the organizational structure and procedural measures adopted by an organization seeking to diversify its product line. ... More
Reference No: CMA0113Pages: 8Published on: 1, January, 1972
Abstract: The case discusses a typical position where a Block Development Officer operates as an ex-officio chairman of a marketing society which has an operating capital of over two lakhs of rupees. It shows the kinds of political social problems that such a chairman has to face and the kind of ... More
Reference No: P&IR0038(C)Pages: 9Published on: 1, January, 1972
Abstract: Gives a running account of a strike observed by workers under the leadership of one of the two unions operating in the organization. It brings out the dynamics of inter group as well as interpersonal relations that influence the strike situation. At the end, the strike is described from the ... More
Reference No: MAR0098Pages: 18Published on: 1, January, 1972
Abstract: HPL was contemplating the introduction of an over-th e- counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More
Reference No: F&A0182Pages: 16Published on: 1, January, 1972
Abstract: Deals with project appraisal for capital participation and provision of funds by a bank, and evaluation of assumptions on which forecasts are used. ... More
Reference No: P&IR0038(A)Pages: 6 Published on: 1, January, 1972
Abstract: Describes in a historical perspective the background of the management and employees, and gives an account of the industrial relations machinery existing in the organization before the management formally launched the personnel function. This case acts as background material for the subsequent cases. In itself, it lends itself to a ... More
Reference No: F&A0158Pages: 14Published on: 1, January, 1972
Abstract: Focuses on the introduction of formal strategic planning in the organization. The mechanics of the first strategic planning exercise are dealt with in detail. The issue of the linkages between this exercise and the other planning and control activities in the organization is raised. ... More
Reference No: P&IR0084Pages: 6Published on: 1, January, 1972
Abstract: The case illustrates the principle of equity in promotion policies. The equity is disturbed with the introduction of an advanced technology production process. ... More
Reference No: F&A0179(B)Pages: 12Published on: 1, January, 1972
Abstract: Describes the changes made in the formal planning system introduced in the International Division of the bank in response to the reactions and experience of the executives as also the planning system developed and used by the International Division itself. ... More
Reference No: F&A0187Pages: 8Published on: 1, January, 1972
Abstract: The management of Brown (India) Private Limited, a wholly- owned subsidy of the Brown Group, UK, was considering various alternatives for raising additional funds for expansion, either by borrowing or by an issue of shares to the Indian public. If the shares are issued to the Indian public, what should ... More
Reference No: BP0045Pages: 42Published on: 1, January, 1972
Abstract: TI Cycles is one of the two largest cycle manufacturing units in the country as of 1972. The Case poses the problem of formulating a strategy for TI Cycles in the face of severe competition, sluggish demand, escalating costs, and governmental pressures to hold the prices. The companys response is to ... More
