Latest published cases

Authors: Gupta, Subroto Sen;

Reference No: MAR0173(A) Pages: 11 Published on: 1, January, 1976

Abstract: Dunlop needed a much more distinctive and powerful advertising campaign in 1967 to give its highway tyres an advantageous competitive position in a crowded truck and bus tyre market. In the search for its unique qualities, as against claims of the competitors, Dunlop asked its agency to find out the importance ... More

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Authors: Balakrishnan, K;

Reference No: QM0111 Pages: 12 Published on: 1, January, 1976

Abstract: Deals with the problems associated with the introduction of five widebody Airbuses to replace a fleet of Turbo Props and Caravelles. As it is essential to synchronize the publicity campaign with the formal introduction of the Airbus, the management wants to know when the five aircraft will be ready ... More

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Authors: Monappa, Arun;

Reference No: P&IR0010 Pages: 26 Published on: 1, January, 1976

Abstract: The case deals with a conflict situation between Air India and its pilots, the pattern of work allocation, and what is now known as the "slip" system of operation. ... More

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Authors: Patel, Nitin R;

Reference No: QM0088 Pages: 19 Published on: 1, January, 1976

Abstract: Deals with the use of computers for management applications in Air India over the decade 1965-66 to 1975-76. It discusses the applications taken up, and the organizational structure of the computer department. ... More

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Authors: Balakrishnan, K;

Reference No: BP0076(C) Pages: 15 Published on: 1, January, 1976

Abstract: Gives extracts from the recommendation of a study committee on Indian Airlines which submitted its recommendations in 1971. Only recommendations dealing with reorganization are highlighted. ... More

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Authors: Kaul, Mohan; Mote, V L; Sheth, N R;

Reference No: QM0084(C) Pages: 6 Published on: 1, January, 1976

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Authors: Balakrishnan, K;

Reference No: BP0076(A) Pages: 12 Published on: 1, January, 1976

Abstract: Sets out the organizational arrangements in the Indian Airlines prevailing in 196871, and describes: a) the historical evolution of the corporation, b) relevant parts of the Air Corporation Act to indicate the governmental framework within which the organization operates, c) the organizational structure, and d) parts of the personnel policies. ... More

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Authors: Kaul, Mohan; Mote, V L; Sheth, N R;

Reference No: QM0084(A) Pages: 26 Published on: 1, January, 1976

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Authors: Gupta, Subroto Sen;

Reference No: MAR0173(B) Pages: 7 Published on: 1, January, 1976

Abstract: In 1966, Dunlop had commissioned a study to look into the media habits of truck drivers and owners who were primarily responsible for deciding on buying truck tyres. The idea was to arrive at a suitable media mix for the new theme of advertising to be launched by Dunlop in 1967. The ... More

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Authors: Krishnamurty, Sudhir; Malya, M Meenakshi;

Reference No: QM0107 Pages: 12 Published on: 1, January, 1976

Abstract: The case is mainly a transport problem. There are three factories delivering three product groups to twenty- three warehouses. The solution calls for an optimization of total costs for the company, taking into account the production constraints at each factory, the local demand, and the export needs. The data problems ... More

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Authors: Balakrishnan, K;

Reference No: BP0076(B) Pages: 20 Published on: 1, January, 1976

Abstract: Describes the organizational tasks to be performed by the key functional departments and their heads, the regional directors, and the stations and station managers. The differentiation among the departments and the interdependencies, which demand a high amount of integration, are highlighted. The concept of power through control over resources and ... More

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Authors: Malya, M Meenakshi;

Reference No: QM0115TEC Pages: 14 Published on: 1, January, 1977

Abstract: The problem is to decide the optimum location of service centres for development in a taluka and a road network programme to connect these centres. Given budget restrictions, there is the additional problem of phasing the activities as well. ... More

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Authors: Saha, Jahar; Mote, V L; Derasari, S R;

Reference No: QM0112 Pages: 23 Published on: 1, January, 1977

Abstract: Deals with the problem of preparing a timetable for a state transport corporation. The main objective is to determine the minimum number of buses required to operate a given number of trips. Several other problems like crew utilization, load factor determination, etc had to be considered. ... More

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Authors: Bhatnagar, S C;

Reference No: QM0120 Pages: 10 Published on: 1, January, 1977

Abstract: Describes the problem of traffic congestion at a busy crossing in Ahmedabad. Data has been provided on the pattern of arrival of different modes of transport from different directions at the square. Issues arising out of heterogeneity in modes of transportation are raised and alternative ways of resolving this problem ... More

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