Reference No: BP0144(E)Pages: 30Published on: 1, January, 1983
Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More
Reference No: QM0177TECPages: 22Published on: 1, January, 1983
Abstract: Deals with the development of a simulation model to study the various schedule algorithms for the IIMA HP timesharing system having sixteen users. Studies various algorithms that have been decided on the basis of short and long jobs as well as variation in the time slice. Flow time and queue ... More
Reference No: CMA0579TECPages: 4Published on: 1, January, 1983
Abstract: Starting with the emphasis on the need for aggregation of farm level relations this note identifies the groups of people who might need them. It is followed by the discussion on approaches to aggregation. Towards the end it recognizes the risk of aggregation bias in case of shortcuts to aggregation ... More
Reference No: MAR0279Pages: 11Published on: 1, January, 1983
Abstract: The case is concerned with professional use of advertising and sales promotion approach to a vital problem of general public interest by a non profit organization. The major elements are research inputs into creative strategy for a multi media campaign. ... More
Reference No: CMA0571(A)Pages: 29Published on: 1, January, 1983
Abstract: The union is a loss-making unit of a state corporation. Each division claims to operate best. The case depicts overall management and marketing systems. It establishes the linkages between various departments and costing systems. The effect of costing systems and price policy raises issues of management and linkages. ... More
Reference No: P&IR0064(C)Pages: 6 Published on: 1, January, 1983
Abstract: The company is facing a strike situation due to reduction in bonus payment as compared to the previous year's bonus. While the workers are on strike, the management is wondering whether to pay a higher bonus and whether to pay wages for the strike period. This case focuses on the ... More
Reference No: BP0144(C)Pages: 52Published on: 1, January, 1983
Abstract: Gives a historical overview of the manufacturing operations, and outlines the organizational setup for manufacturing. Discusses the strengths, weaknesses, threats, opportunities and the thrust of the manufacturing policy, and the strategic shift required for attaining the corporate objective of "Profit-Growth-Excellence." ... More
Reference No: CMA0577TECPages: 6Published on: 1, January, 1983
Abstract: Emphasizes a few points dealing with the importance of and problems in collecting secondary and primary data for project formulation. Some suggestions for cost effectiveness in data collection have been made and some issues raised. Data requirements for formulating forestry projects have been listed. ... More
Reference No: P&IR0154(A)Pages: 4 Published on: 1, January, 1983
Abstract: This case deals with the transfer of a sweeper-cum-chowkidar from a state allopathic dispensary to a PHC. The incumbent did not comply with the orders of the Deputy CMO. This resulted in undue correspondence without any positive results. Indiscipline had also been created, with the MO of that PHC defying ... More
Reference No: CMA0575TECPages: 13Published on: 1, January, 1983
Abstract: This note discusses the nature, scope, merits and demerits of selective credit control policy. It also discusses the rationale and main features of this policy in India. ... More
Reference No: P&IR0159Pages: 36Published on: 1, January, 1983
Abstract: The case traces the history of mass education and media activities in Gujarat. It highlights the organization structure, innovative techniques in family welfare message, and some problems and issues in mass education and media activities in Gujarat. ... More
