Reference No: MAR0227Pages: 8Published on: 1, January, 1979
Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More
Reference No: BP0142TECPages: 5Published on: 1, January, 1979
Abstract: The note has been developed from the author's experience as an interviewer. It conveys the need for preparing for an interview and what to expect in this situation. ... More
Reference No: MAR0243Pages: 12 Published on: 1, January, 1979
Abstract: Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end- users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose. ... More
Reference No: BP0158TEC(B)Pages: 3Published on: 1, January, 1979
Abstract: The note discusses the characteristics of forms of organization for public undertakings and compares the strengths and weaknesses of each form. The note discusses the issues in the controversy about the forms of organization, particularly the controversy between company and public corporation forms. ... More
Reference No: F&A0331Pages: 3 Published on: 1, January, 1979
Abstract: Deals with the preparation of the statement of sources and application of funds and a statement of changes in working capital, along with all the supporting schedules. ... More
Reference No: PSG0016Pages: 13 Published on: 1, January, 1979
Abstract: A project was undertaken under the aegis of India Population Project in Karnataka and Uttar Pradesh to study the possible effects of improved nutrition on human fertility. This case describes the objectives of the programme and includes a review of the project undertaken in Karnataka in 1974. ... More
Reference No: ECO0264TECPages: 8 Published on: 1, January, 1979
Abstract: This note examines (a) functional classification of industries; (b) pros and cons of some widely used techniques of demand forecasting; and (c) some issues governing the choice of a suitable forecasting technique for different categories of industrial products. ... More
Reference No: CMA0470Pages: 5Published on: 20, January, 1979
Abstract: The case Provides material for discussing how the R.B.I ?s Policies Related to short tame credit for agriculture marketing can affect business of cotton cooperative ... More
Reference No: CMA0471TECPages: 8Published on: 1, February, 1979
Abstract: That irrigation and fertilizers contribute significantly to the growth of agricultural output is a common fact. Similarly, investment in irrigation, flood control and drainage is a matter of social overhead capital and hence the role of public policy is also well recognized. What needs, however, to be appreciated is the ... More
Reference No: CMA0479Pages: 12Published on: 4, July, 1979
Abstract: The case identifies the characteristics of commercial poultry entrepreneurs in relation to their socio-economic characteristics, managerial skills, etc. It also studies the input structure of egg production and the relationship between input and output. An identification of marketing channels has been covered. ... More
Reference No: CMA0480Pages: 33Published on: 4, July, 1979
Abstract: Highlights the problems in dairy at aggregate level. Gives information on growth of industry, present status, and future plans. The function of dairy cooperatives and their operation has been discussed in detail. It draws specific attention to utilization of sheep and goat milk. The problem of non-economic value of solid ... More
Reference No: CMA0477Pages: 6Published on: 9, July, 1979
Abstract: Describes the issues related to a grassroot level weavers organization, with special reference to expenditure sharing among the member weavers. The case raises the problems of internal group dynamics and the external system. ... More
Reference No: CMA0476Pages: 5Published on: 9, July, 1979
Abstract: Describes the traditional business practices in the unorganized/decentralized handloom sector with special reference to the master-weavers system. The managerial need to protect the human needs of the weavers through organization interventions are the basic issues raised in the case. ... More
