Reference No: MAR0218TECPages: 5Published on: 1, January, 1979
Abstract: Deals with the various important aspects that should be taken into account in formulating an advertising plan, and also the approach for developing it. The advertising plan describes the product its physical characteristics as well as its uses. The advertiser has to develop a "unique selling proposition" which induces the ... More
Reference No: ECO0260TECPages: 14 Published on: 1, January, 1979
Abstract: The note discusses industrial policy in India with reference to the three policy resolutions (1948, 1956 and 1977). Industrial policy is examined against the background of economic policy and its broad objectives. Towards the end, questions are raised in the area of evaluating industrial development. Statistical tables relating to industrial development in India ... More
Reference No: BP0158TEC(E)Pages: 5Published on: 1, January, 1979
Abstract: The forms of parliamentary control are discussed in this note. It lists the various channels through which Parliament exercises its control. The effectiveness of various channels, including the Committee on Public Undertakings, is brought out. The discussion of parliamentary control is in the context of the autonomy and accountability of ... More
Reference No: CMA0490Pages: 11Published on: 1, January, 1979
Abstract: Deals with a hot arid region where a shift in land use from annual to tree crops could be advantageous to the individual land owners and to the community as a whole. Six tree species suitable for the region have been identified. Grasses are also proposed to be raised in ... More
Reference No: F&A0325Pages: 4Published on: 1, January, 1979
Abstract: Narrates the discussion between the managing director and the chief accountant of a forest development corporation regarding the commencement of a boat-building yard. It gives a detailed breakup of the price and cost structure of a typical 48-feet teakwood- based boat they intend to manufacture as an ongoing activity. Students ... More
Reference No: BP0137TECPages: 8Published on: 1, January, 1979
Abstract: Presentation has become an integral part of any business organization and this need has led the organizations to include as much facility here as in case of any written communication. This note covers three aspects that is essential and would help make the presentation achieve its ultimate purpose with the ... More
Reference No: CMA0507Pages: 15Published on: 1, January, 1979
Abstract: The problem here is to introduce a rudimentary marketing orientation in a forest service operation which is already engaged in logging and sale activities. A variety of sales arrangements - auctions, long term contracts, transfers to a sister unit (saw mill) "retail" sale of firewood etc are described in the ... More
Reference No: BP0153TECPages: 12Published on: 1, January, 1979
Abstract: The note describes the evolution of Government of India's policy towards foreign investment in the oil industry. It brings out the gradual change in public policy from recognition of one hundred per cent foreign investment to a gradual nationalization of oil-producing companies in India. The main objective is to discuss
... More
Reference No: MAR0226Pages: 5Published on: 1, January, 1979
Abstract: This case presents a promotional contest organized by a textile mill and gives the response data. Students are required to evaluate the contest in light of its objectives, and suggest feasible alternatives. They are also required to develop a scheme of analysis for the results. ... More
Reference No: BP0169Pages: 23Published on: 1, January, 1979
Abstract: The case combines the SAIL (A) & (B) cases and provides some additional new information. The questions and answers in the Parliament on SAIL included in Case (B) along with the organizational details of the holding company in Case (A) help pose the question as to why the SAIL holding company ... More
Reference No: OB0160TECPages: 2Published on: 1, January, 1979
Abstract: This is a self-test containing statements intended to provide insights into the behaviour of people as change agents. It is an aid to identify participant's strength and areas for developments as change agents. It should be used in conjunction with a key for its analysis. ... More
Reference No: MAR0242Pages: 11 Published on: 1, January, 1979
Abstract: Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research. ... More
Reference No: PROD0150TECPages: 12 Published on: 1, January, 1979
Abstract: The note deals with various aspects of scheduling problems in a job, such as technology, criteria for scheduling, scheduling single machine systems, and simulation results obtained using heuristic rules. ... More
Reference No: OB0094TECPages: 2 Published on: 1, January, 1979
Abstract: This note discusses four concepts, viz. power maps, traps, modes of managing dependency and uneasy detachment. Using these concepts, the note attempts to sensitise a new organizational entrant to problems of power relationships and their implications for his career. ... More
