Reference No: MAR0446(A)Pages: 14Published on: 31, March, 2014
Abstract: The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public ... More
Reference No: PROD0301Pages: 9Published on: 31, March, 2014
Abstract: Marco Crumbs BV is in the process of introducing a new product and this is putting additional stress on already tense interface of marketing and operations functions. The company which was traditionally offering a limited but high volume product range is finding itself in a low volume, high variety situation. ... More
Reference No: PROD0303EXPages: 2Published on: 31, March, 2014
Abstract: The users of New Delhi – Gurgaon Toll Plaza are fed up with the long queues and often indulge in agitations. This toll plaza has caught attention of all stake-holders. The political, legal storms are brewing too. This exercise is developed to apply queuing theory approach to evaluate various options to ... More
Reference No: CMHS0026TECPages: 13Published on: 4, April, 2014
Abstract: This note is an attempt to provide brief introduction to a number of medico-legal issues in the healthcare management in India, which have, of late, increased due to better awareness. Legal rights are now being taken seriously by a section of population in the country. At times, it has been ... More
Reference No: BP0375Pages: 75Published on: 7, April, 2014
Abstract: This case describes the challenges faced by Amul in organising the dairy farmers into a co-operative and creating continuous opportunities for value additions. The participants are required to review the developments in the organisation and recommend a future strategy. ... More
Reference No: BP0376Pages: 14Published on: 8, April, 2014
Abstract: The case provides rich description of an actual decision making situation related to selection of a consulting company. An Indian company that has recently acquired a US-based manufacturer of widgets, intends to capture 20% market share in the Indian widget market. When in-house efforts did not yield results, the company decided ... More
Reference No: QM0274TECPages: 3Published on: 10, April, 2014
Abstract: In this module, we will discuss hypotheses testing and confidence interval procedures for dependent samples i.e samples which are obtained from the same subjects or related individuals (couples, twins etc.). Often, the purpose of doing so is to compare a characteristic (of the subjects) across two (or more) situations. ... More
Reference No: CMHS0027Pages: 7Published on: 20, April, 2014
Abstract: Beginning January 1, 2014, the Dubai Health Authority made healthcare insurance mandatory for every national, resident and visitor in Dubai, with a view to cover the entire population of Dubai in 2-3 years. According to Dr. Haidar Saeed Al Yousuf, Director of Health Funding at the Dubai Health Authority, the mandatory health ... More
Reference No: CMHS0028Pages:Published on: 22, April, 2014
Abstract: Lung cancer is one of the most severe types of malignancies occurring in people across the globe. The rate of death due to lung cancer is claimed to be maximum among cancer death cases in developed countries, and it is also rising at a shocking pace in developing nations. Long ... More
Reference No: F&A0516Pages: 4Published on: 24, April, 2014
Abstract: Spark Publishing and Printing House is a comprehensive case on relevant costs analysis for short run alternative choice decisions. It stresses the importance of future differential cash flow analysis and highlights the irrelevance of past and non differential costs for managerial decisions. SPPH is a reputed publishing and printing house. ... More
