Reference No: MAR0133TECPages: 17 Published on: 1, January, 1975
Abstract: This note reviews media planning models up to the year 1972. The review has been done keeping in view the requirements of practitioners in India. Suggestions for further model building in this area have been incorporated. ... More
Reference No: OB0090TECPages: 6 Published on: 1, January, 1975
Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More
Reference No: F&A0261TECPages: 30Published on: 1, January, 1975
Abstract: The note highlights the operational characteristics of the Indian Railways. It should be used jointly with the case Corporate Planning at Indian Railways: An Initial Version (F&A0262). ... More
Reference No: F&A0274Pages: 9Published on: 1, January, 1975
Abstract: The company had to face a series of setbacks due to improper tie-ups with financiers in the unorganized sector. The case provides rich material for an exercise in planning for financial rehabilitation. It can also be used to stress the point that loans from financial institutions for liquidating existing debts ... More
Reference No: CMA0300Pages: 10Published on: 2, January, 1975
Abstract: Describes the regional and intra-regional organizational structure developed by the paddy marketing board for paddy and rice procurement in Sri Lanka. Organizational efficiency at regional level was studied with respect to staffing pattern, workload of the staff members, quantity of paddy and rice procured and the cost of procurement. ... More
Reference No: CMA0281Pages: 6Published on: 6, January, 1975
Abstract: This case discusses the problem of quality control and handling of paddy and suggests ways and means of improving these so as to increase production in rice industry. ... More
Reference No: CMA0285Pages: 7Published on: 6, January, 1975
Abstract: Highlights problems millers face in the procurement of paddy under the levy system where paddy is sold in the open market but millers have to sell rice at controlled prices and quality specifications to the government. Explores ways and means of meeting paddy requirements of millers making milling operations remunerative. ... More
Reference No: CMA0298TECPages: 11Published on: 25, January, 1975
Abstract: The main objective of this note is to present an overview of the agricultural sector in India during the first half of the present century. It covers three aspects: 1) place of the agricultural sector in the Indian economy (Section I), 2) agricultural production trends (Section II), 3) major features of the agricultural ... More
Reference No: CMA0297TECPages: 11Published on: 27, January, 1975
Abstract: This note is intended to serve as the basis for discussing the role of the agricultural sector in economic development of India. Information relating to various aspects of Indian agriculture is presented in seventeen tables. ... More
Reference No: CMA0348TEC Pages: 8Published on: 21, May, 1975
Abstract: The note reviews the basic economic concepts related to the analysis of production decisions. It introduces the reader to production functions and their analytical uses. ... More
Reference No: CMA0339TECPages: 8Published on: 26, July, 1975
Abstract: The note deals with the experience of various rural development programmes in India. It gives the background of the emergence of target group specific area specific rural development during the Fifth Five Year Plan. ... More
Reference No: CMA0326Pages: 13Published on: 8, August, 1975
Abstract: This is an integrated case incorporating the activities taken up by a district cooperative fish marketing federation. These activities include production enhancement, procurement, processing, marketing. The case can be used to discuss the following issues: 1) identification of factors responsible for the growth of the society meaningful indicators to measure growth, 2) ... More
Reference No: CMA0324(B)Pages: 10Published on: 8, August, 1975
Abstract: This is a continuation of Case (A). The regional society had prepared a plan for solving many of the problems facing the fisherman. The society had plans for introducing fifty mechanized boats and the linkage of production with storage, processing, and marketing. The plan had also envisaged export of prawns, ... More
Reference No: CMA0333Pages: 5Published on: 8, August, 1975
Abstract: This case is based on a situation in Sri Lanka during 1973 where the government wanted to increase the procurement price of paddy from Rs?18 to Rs?25 per bushel. The questions raised are: 1) Could the increased procurement prices of paddy increase the supply? 2) What would be the impact of the increased ... More
