Describes a society whose main activity was selling dried prawns in Burma. When this market closed down it was necessary to change over to freezing. Consequently, the society was not able to run on a viable basis. The case tries to answer the following questions: 1) What are the factors responsible for the present condition of the society? 2) What activities can revitalize the society? It also analyses the activities proposed for making the society viable identifies the breakeven volume the steps required for achieving it.