Reference No: MAR0301Pages: 12Published on: 16, February, 1994
Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More
Reference No: MAR0302(B)Pages: 6Published on: 1, January, 1994
Abstract: The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely sharp fall in its turnover in mid 1992, due to the liberalization and restructuring of the ... More
Reference No: PSG0065TECPages: 20Published on: 1, January, 1993
Abstract: This note describes the concept of MOUs conditions for their effectiveness, origin of the concept, different kinds of MOUs and their format, the mechanisms of monitoring MOUs and the lessons for meaningful application of MOU concept. It briefly describes the experiences in some countries and discusses the reasons for the ... More
Reference No: PSG0063TECPages: 17Published on: 1, January, 1993
Abstract: This note gives the experiences of different countries with the MOU or contracting approach. French contracts, MOUs in different countries, the signalling systems in South Korea and Pakistan, and the performance contracts in Bangladesh are discussed. The experiences of different countries are compared and lessons drawn. ... More
Reference No: QM0234Pages: 4Published on: 1, January, 1993
Abstract: This case examines the monthly allocation decision between procurement centres and depots for the intra-state movement of rice in Andhra Pradesh. The decision is complicated by the presence of three types of rice and change of gauge points on the railway ... More
Reference No: IMG0004Pages: 21Published on: 1, January, 1993
Abstract: This reviews the structure of the software industry in its global dimension, explores the global forces playing in it, details the strategies followed by Indian companies, and describes the nature of the buying process abroad. ... More
Reference No: PSG0064TECPages: 10Published on: 1, January, 1993
Abstract: This note starts with a discussion of the reasons for the recent interest in privatization. After defining privatization, it looks at criteria for selecting industries to be privatized. It then discusses the modalities, techniques and implementation of a privatization programme. ... More
Reference No: PSG0062TECPages: 8Published on: 1, January, 1993
Abstract: This note outlines the need for evaluation in development programme the different approaches, the components techniques and uses for evaluation. ... More
Reference No: CISG0014TECPages: 11Published on: 1, January, 1993
Abstract: This is the seventh note in a series of seven notes on QBasic. The topics discussed in this note are: (i) need for external data files, (ii) different types of file organization, (iii) structure of sequential files, (iv) opening and closing a file, (v) how to create new sequential file, ( ... More
Reference No: QM0224Pages: 14Published on: 1, January, 1992
Abstract: This case describes how the fueling plan of buses can affect the fuel expenditure, since the prices of fuel differ in various locations. The objective of this case is to pick up fuel at the cheapest points, ensuring that there is enough fuel to travel from one fueling point to ... More
Reference No: OB0186TECPages: 11Published on: 1, January, 1991
Abstract: This note describes the basic steps of psychological test construction in terms of its psychometric dimensions. These are: test specification and item selection, item analysis, tests of reliability and validity, test standardization, and objectivity. ... More
