Abstract
The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely sharp fall in its turnover in mid 1992, due to the liberalization and restructuring of the Indian economy. The revised mission, objectives, and focus; and various functional strategies developed by the company to meet the changed situation are described in the case. Projections of its performance in the next two years (1993-94 and 1994-95) are also given.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0302(B) |
| Title | MMTC Limited: 1992 (B) |
| Pages | 6 |
| Published on | Jan 1, 1994 |
| Year of Event | 1992 |
| Authors | Chhokar, Jagdeep S; Jain, Abhinandan K; Vyas, Preeta H; |
| Area | Marketing (MAR) |
| Discipline | Organizational Behaviour, Strategic Management |
| Sector | Manufacturing, Public Sector |
| Country | India |
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