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Latest published cases

List of Latest Published Cases

  1. Sampling in Marketing Research: A Note

    Authors: Jain, Abhinandan K; Vora, M N;

    Reference No: MAR0258TEC Pages: 27 Published on: 1, January, 1980

    Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More

  2. Reliance Textile Industries Limited (D)

    Authors: Kuchhal, S C; Pola, Kumaran;

    Reference No: F&A0339(D) Pages: 32 Published on: 1, January, 1980

    Abstract: Analyses, interprets and illustrates many aspects of the concepts and practices of financial management. The case facilitates discussion of: 1) conversion of a private limited company into a public limited company; 2) public issue; 3) stock exchange listing; 4) cost of capital; 5) capital expenditure planning; 6) capital structure planning; 7) analysis of business and financial risks ... More

  3. Western Pradesh Cotton Marketing Federation

    Authors: Seetharaman, S P;

    Reference No: CMA0531 Pages: 16 Published on: 1, January, 1980

    Abstract: Gujarat State Marketing Federation came into existence in 1975 as an apex of six regional federations. Though the regional federations saw the immediate benefit for organizing the apex, they soon found that the apex was competing with the members in many areas. The Chief Executive of the Apex Federation introduced a ... More

  4. Indian Doctors Abroad: Promoting a Scheme for Their Return

    Authors: Mehta, S C;

    Reference No: MAR0254 Pages: 10 Published on: 1, January, 1980

    Abstract: Presents a new concept in health care where the promoters plan to set up a modern hospital having all necessary facilities with the assistance of Indian doctors settled abroad. The concept requires a donation from these doctors, in return for which they shall get attractive facilities for settling in India. ... More

  5. Product Design Services (A)

    Authors: Vora, M N;

    Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

    Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

  6. Stress and Role in Context

    Authors: Pestonjee, D M;

    Reference No: OB0123TEC Pages: 10 Published on: 1, January, 1980

    Abstract: This article is aimed at discussing role and stress. It gives a brief discussion about role, and discusses in detail stress and its relation to role. The term "role" is defined and its various meanings are brought into focus. The various stress?inducing factors within the individual and also in ... More

  7. Larsen & Toubro Fuse Switch Advertising

    Authors: Mohan, Manendra; Parekh, Jayshree;

    Reference No: MAR0273 Pages: 22 Published on: 1, January, 1980

    Abstract: Fuse switch is one of the various devices used for circuit breaking for protecting and controlling equipment that generate, transform, transmit and utilize electrical energy. The competition comes from other types of circuit breakers as well as other brands of fuse switches manufactured by some of the wellknown companies. ... More

  8. Snowball (Part I to V)

    Authors: Swamy, S; Rao, Sreenivas S;

    Reference No: BP0170 Pages: 8 Published on: 1, January, 1981

    Abstract: Mr Soni, Branch Manager of Safe Bank, is called upon to handle an altercation between a bank employee and a client, which, while seemingly trivial, has the potential to turn into a union-management conflict. The situation unfolds itself in bits and pieces over two days and becomes a matter ... More

  9. Community Health Volunteers: A Case of Poor Performance

    Authors: Bhatt, Anil; Maru, Rushikesh M; Upadhyay, Bharat;

    Reference No: PSG0042 Pages: 9 Published on: 1, January, 1981

    Abstract: The two cases analyze the contrasting profiles of a better performing community health volunteer and a poor performing community health volunteer. ... More

  10. Swaran Singh's Dilemma

    Authors: Gaikwad, V R; Mote, V L; Ranade, C G; Seetharaman, S P;

    Reference No: CMA0533 Pages: 21 Published on: 1, January, 1981

    Abstract: A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ... More

  11. Industrial Belts (India) Limited (A)

    Authors: Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0276(A) Pages: 17 Published on: 1, January, 1981

    Abstract: The case describes broad decision problems, research objectives, a two phase research plan, and details of each phase of research about a stores item (V belts) used by industrial units. The sampling plan and data collection approach/instrument used in each phase of the study are also described. A preliminary ... More

  12. Product Design Services (B)

    Authors: Vora, M N;

    Reference No: MAR0261(B) Pages: 15 Published on: 1, January, 1981

    Abstract: In Case (A) (MAR0261(A)), four proposed studies were presented. In this case, data generated through these studies is presented. Problems of data preparation and analysis are raised. Special problems related to interpretation of data collected through depth interview studies are brought into focus. ... More

  13. Community Health Volunteers: Case of Better Performance

    Authors: Bhatt, Anil; Maru, Rushikesh M; Upadhyay, Bharat;

    Reference No: PSG0043 Pages: 8 Published on: 1, January, 1981

    Abstract: This is a case of the better performing CHV. ... More

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