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Latest published cases

List of Latest Published Cases

  1. Industrial Belts (India) Limited (B)

    Authors: Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0276(B) Pages: 6 Published on: 1, January, 1981

    Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some nonparametric statistical techniques could be demonstrated for making inferences about different segments ... More

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  2. Scaling in Marketing Research: A Note

    Authors: Jain, Abhinandan K; Roy Dholakia, Ruby;

    Reference No: MAR0271TEC Pages: 17 Published on: 1, January, 1982

    Abstract: The note describes a classification scheme of marketing information for scale construction. For single item measurement, ordinal, interval and ratio scale methods are described. Multi-item scales like semantic differential, Thurstone's equal appearing interval, and Likert's summated rating scales are described. A broad idea about multidimensional scaling is also provided. Guidelines ... More

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  3. Mechanical Drying Equipment

    Authors: Pandey, I M;

    Reference No: F&A0359 Pages: 6 Published on: 1, January, 1982

    Abstract: The case has three objectives: 1) to give students practice in identifying relevant flows in the context of capital investment decisions; 2) to understand the process of computing NPV, IRR and payback; and 3) to see the impact of cash flow timing and inflation on investment criteria such as IRR and NPV. ... More

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  4. Measurement in Marketing Research: A Note

    Authors: Roy Dholakia, Ruby; Jain, Abhinandan K;

    Reference No: MAR0272TEC Pages: 8 Published on: 1, January, 1982

    Abstract: The note has four sections: Section 1: What is measured in marketing? Section 2: What is measurement? Section 3: How to select measures (scales), and Section 4: How to ensure validity and reliability of measures. The note is written with marketing decision-makers and marketing research executives as primary audiences. ... More

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  5. Pain Balm Advertising Pretest

    Authors: Mohan, Manendra;

    Reference No: MAR0278 Pages: 16 Published on: 1, January, 1983

    Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More

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  6. Wavin India Limited (C)

    Authors: Mohan, Manendra;

    Reference No: MAR0275(C) Pages: 3 Published on: 1, January, 1983

    Abstract: The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus. ... More

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  7. Wiley Eastern Limited

    Authors: Ravichandran, N;

    Reference No: QM0200 Pages: 8 Published on: 1, January, 1985

    Abstract: The case describes a situation where a decision regarding the publications of a manuscript needs to be made. The problem is complicated in view of the uncertainty associated with the demand. The case can be used to illustrate the uncertainties of a decisionmaking situation. ... More

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  8. Financing Working Capital Requirements of Selected Agro-processing Industries

    Authors: Desai, Bhupat M; Gupta, V K;

    Reference No: CMA0617 Pages: 5 Published on: 1, January, 1985

    Abstract: This case is based on published data on six major agro-processing industries, viz. dairy products, fruits and vegetable products, grain products, sugar, edible oil and fats, and prepared animal feeds. These data are presented with a view to determining working capital intensity and the relative priority of these industries in ... More

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  9. Kalyan Engineering Corporation Limited

    Authors: Ravichandran, N;

    Reference No: QM0204 Pages: 7 Published on: 1, January, 1985

    Abstract: In this case, the guarantee period of an engineering product is to be determined considering several related factors. ... More

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  10. Investment Decisions under Inflation

    Authors: Pandey, I M;

    Reference No: F&A0368TEC Pages: 7 Published on: 1, January, 1985

    Abstract: Deals with the problem of evaluating investment proposals under inflationary conditions. It shows the adjustments to be made in cash flows and the discount rates to incorporate the effect of inflation in investment decisions. ... More

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  11. Probability

    Authors: Ravichandran, N;

    Reference No: QM0199TEC Pages: 3 Published on: 1, January, 1986

    Abstract: Introduces the concept of probability. Various approaches that lead to the definition of probability, with their advantages as well as disadvantages, are discussed. ... More

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  12. Venky Toys

    Authors: Kalro, A H; Raghuram, G;

    Reference No: QM0227 Pages: 2 Published on: 1, January, 1991

    Abstract: This is a two variable problem in LP that can be used as an introductory case. It also has interesting issues related to shadow process, as well as scope for discussion on marginal contribution benefit versus average contribution benefit. ... More

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  13. Mahesh Agro-chemicals (A)

    Authors: Naik, Gopal; Sharma, C K;

    Reference No: CMA0710(A) Pages: 3 Published on: 1, January, 1991

    Abstract: This case is designed to facilitate discussion on various processes involved in agro input market research. The case is about a pesticide company, Mahesh Agro-Chemicals, which had introduced a synthetic pyrethrold "Borekill" in the eighties for controllin ... More

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  14. Iron Ore Distribution for Steel Authority of India Limited

    Authors: Kalro, A H; Shukla, P R; Tripathy, Arabinda; Raghuram, G;

    Reference No: QM0226 Pages: 22 Published on: 1, January, 1992

    Abstract: This case is an application of linear programming with a transportation model structure. The objective is to arrive at an iron ore distribution plan between the sources of iron ore and the various steel plants of SAIL. Quality requirements in terms of satisfying the blast furnace specifications have also to ... More

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