Latest published cases

Authors: Mohan, Manendra;

Reference No: MAR0249TEC Pages: 16 Published on: 1, January, 1979

Abstract: This note explains the different approaches to the measurement of effectiveness of advertising. Effectiveness can be measured through pre-testing, as well as post-testing, depending on the requirements. Certain important conditions necessary for estimating the effect of advertising on sales are also given. ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0242 Pages: 11 Published on: 1, January, 1979

Abstract: Describes the market research carried out by the company to estimate demand for stainless seamless tubes. Students are required to evaluate this market research and suggest their own method of doing research. ... More

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Authors: Saiyadain, M S;

Reference No: P&IR0139TEC Pages: 8 Published on: 1, January, 1980

Abstract: Highlights important steps in the process of analysis after data have been collected. It outlines how analysis should be carried out. It is useful for students /participants taking courses in research methodology. ... More

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Authors: Gupta, Tirath; Patel, G A; Ranade, C G;

Reference No: CMA0525 Pages: 4 Published on: 1, January, 1980

Abstract: The case presents problems arising out of multi-agency approach in a big project. ... More

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Authors: Ranade, C G; Sah, D C;

Reference No: CMA0526 Pages: 13 Published on: 1, January, 1980

Abstract: Outlines a state government's attempt to obtain refinance for continuation of a development scheme. The role of AFC as consulting organization has been discussed in the case. ... More

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Authors: Patel, Nitin R; Anantaram, B;

Reference No: QM0151 Pages: 3 Published on: 1, January, 1980

Abstract: This case is intended to introduce the relevance of linear programming models to short?term production decisions in the handloom sector. It also facilitates discussion of objectives that may be in conflict, such as employment maximization and profit maximization. ... More

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Authors: Srivastava, U K; Rao, Sreenivas S;

Reference No: CMA0524 Pages: 10 Published on: 1, January, 1980

Abstract: Discusses the uncertainties involved in providing tubewells in Chaloda village as a part of the developmental activities of a voluntary agency. Though, formal sources are available for financing the project, the farmers are not organized in getting the finances and managing the project. For want of data of the risk ... More

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Authors: Desai, D K;

Reference No: CMA0546(A) Pages: 27 Published on: 1, January, 1981

Abstract: The case deals with a feasibility study of setting up a sugarcane plant in an underdeveloped country, viz. Liberia in West Africa. It deals with the problems of how to make mid-course corrections when the assumptions made in the feasibility have gone wrong. It is given along with the exercises ... More

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Authors: Soundar Rajan, T K; Murthy, Nirmala;

Reference No: QM0162TEC Pages: 5 Published on: 1, January, 1981

Abstract: Deals with the various techniques available for generating random numbers. ... More

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Authors: Vora, M N;

Reference No: MAR0261(C) Pages: 11 Published on: 1, January, 1981

Abstract: Relates to description of findings and action recommendations following the preparation and initial analysis of data [presented in Case (B) (MAR0261(B))]. Issues raised relate to drawing of inferences out of analysis of data; combining inferences from several studies; deriving action recommendations from findings; and evaluation of findings and recommendations. ... More

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Authors: Singh, Gurudev;

Reference No: CMA0552 Pages: 4 Published on: 1, January, 1981

Abstract: This case deals with the decisions: 1) whether to mechanize farm operations or not; and 2) if yes, which control alternative to choose for the use of services of assets. The analysis involves the use of capital budgeting criterion and principles of credit used to arrive at the final decision. ... More

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Authors: Jain, Abhinandan K; Vyas, Preeta H;

Reference No: MAR0276(B) Pages: 6 Published on: 1, January, 1981

Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some nonparametric statistical techniques could be demonstrated for making inferences about different segments ... More

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Authors: Desai, D K;

Reference No: CMA0546(B) Pages: 17 Published on: 1, January, 1981

Abstract: Narrates the events which took place from 1975 to 1977. It pertains to decision-making for mid-course corrections in the project having made substantial investment. It has the flavour of decision-making where political relations and bilateral assistance are involved. ... More

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Authors: Roy Dholakia, Ruby; Vora, M N;

Reference No: MAR0270TEC Pages: 20 Published on: 1, January, 1981

Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More

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