Reference No: PROD0175(D)TECPages: 12Published on: 1, January, 1982
Abstract: Discusses the models for determining Economic Order Quantities (EOQs) for items in a multi?item situation with constraints. The derivation of EOQs for items under the constraint of average total investment in inventories is given. The EOQs for items where there is a constraint on total workload (i.e., number ... More
Reference No: MAR0272TECPages: 8Published on: 1, January, 1982
Abstract: The note has four sections: Section 1: What is measured in marketing? Section 2: What is measurement? Section 3: How to select measures (scales), and Section 4: How to ensure validity and reliability of measures. The note is written with marketing decision-makers and marketing research executives as primary audiences. ... More
Reference No: MAR0270TECPages: 20Published on: 1, January, 1981
Abstract: The note deals with 1) nature of "information" in marketing research, 2) sources of information, 3) description of various data collection approaches, and 4) criteria for selection of the data collection approach. Various methods described are: a) content analysis, b) observational methods, c) question-response method, and other less-used methods of data collection. ... More
Reference No: MAR0261(B)Pages: 15Published on: 1, January, 1981
Abstract: In Case (A) (MAR0261(A)), four proposed studies were presented. In this case, data generated through these studies is presented. Problems of data preparation and analysis are raised. Special problems related to interpretation of data collected through depth interview studies are brought into focus. ... More
Reference No: CMA0559Pages: 11Published on: 1, January, 1981
Abstract: The case deals with milk procurement strategy pursued by the processing plant. The survey method technique was adopted to elicit information from milk producers in the milk shed area of the dairy plant. ... More
Reference No: MAR0276(B)Pages: 6 Published on: 1, January, 1981
Abstract: The case describes preliminary analysis done on the data collected in Phase II of the research described in Case (A) (MAR0276(A)). It can be used for understanding and evaluating the preliminary data analysis. Use of some non parametric statistical techniques could be demonstrated for making inferences about different segments ... More
Reference No: CMA0547Pages: 24Published on: 1, January, 1981
Abstract: The case study deals with the preparation of a feasibility study of a developmental project for irrigated rice production in an underdeveloped country - viz., Liberia in West Africa. It helps students in the use of the technique of cost-benefit analysis. The exercises and worksheets attached with the case will ... More
Reference No: CMA0546(A)Pages: 27Published on: 1, January, 1981
Abstract: The case deals with a feasibility study of setting up a sugarcane plant in an underdeveloped country, viz. Liberia in West Africa. It deals with the problems of how to make mid-course corrections when the assumptions made in the feasibility have gone wrong. It is given along with the exercises ... More
Reference No: MAR0261(C)Pages: 11Published on: 1, January, 1981
Abstract: Relates to description of findings and action recommendations following the preparation and initial analysis of data [presented in Case (B) (MAR0261(B))]. Issues raised relate to drawing of inferences out of analysis of data; combining inferences from several studies; deriving action recommendations from findings; and evaluation of findings and recommendations. ... More
Reference No: CMA0552Pages: 4Published on: 1, January, 1981
Abstract: This case deals with the decisions: 1) whether to mechanize farm operations or not; and 2) if yes, which control alternative to choose for the use of services of assets. The analysis involves the use of capital budgeting criterion and principles of credit used to arrive at the final decision. ... More
Reference No: MAR0276(A)Pages: 17Published on: 1, January, 1981
Abstract: The case describes broad decision problems, research objectives, a two phase research plan, and details of each phase of research about a stores item (V belts) used by industrial units. The sampling plan and data collection approach/instrument used in each phase of the study are also described. A preliminary ... More
Reference No: CMA0546(B)Pages: 17Published on: 1, January, 1981
Abstract: Narrates the events which took place from 1975 to 1977. It pertains to decision-making for mid-course corrections in the project having made substantial investment. It has the flavour of decision-making where political relations and bilateral assistance are involved. ... More
