Reference No: MAR0269TECPages: 3 Published on: 1, January, 1981
Abstract: The note identifies the many decisions related to managing marketing research activities. It enlists the steps necessary to be used if an outside research agency is used. It also identifies and lists the questions which need answers for the search and selection of an outside agency. ... More
Reference No: CMA0544TECPages: 11Published on: 1, January, 1981
Abstract: The note describes the social, political, and economic environment of a jagirdari village in the Mewar region of Rajasthan. It analyses the social and economic structures obtaining in the village and some of the changes in social and economic relations that have occurred in the past one hundred years. The ... More
Reference No: MAR0266TECPages: 25Published on: 1, January, 1981
Abstract: The purpose of the note is to familiarize readers with the Indian distribution scene the large size of the distribution task, kinds of functionaries working and the type of functions performed by them, evaluation of the performance of the Indian distribution system, including the government's keen interest with respect to ... More
Reference No: PSG0001Pages: 10Published on: 1, January, 1981
Abstract: This case investigates the variables that characterize human relations in a PHC. It describes the functions and position of each official at the PHC level and their relationships, and traces the patterns of conflict and adjustment. ... More
Reference No: CMA0575TECPages: 13Published on: 1, January, 1983
Abstract: This note discusses the nature, scope, merits and demerits of selective credit control policy. It also discusses the rationale and main features of this policy in India. ... More
Reference No: BP0176TECPages: 17Published on: 1, January, 1983
Abstract: The note reviews some of the literature in the field of strategic management. Some of the major topics covered are: 1) nature of policy, 2) hierarchy of policies, 3) general management, 4) functions of the general manager, 5) skills of the general manager, 6) concept of corporate strategy, 7) evaluation of performance, 8)
strategy formulation, etc. ... More
Reference No: MAR0279Pages: 11Published on: 1, January, 1983
Abstract: The case is concerned with professional use of advertising and sales promotion approach to a vital problem of general public interest by a non profit organization. The major elements are research inputs into creative strategy for a multi media campaign. ... More
Reference No: CMA0572Pages: 7Published on: 1, January, 1983
Abstract: The case relates to the issue of developing and implementing a programme to finance weaker sections of rural population. The programme warrants interface among a bank, developmental agency, a milk processing unit, milk producers' societies and individual milk producers, and stipulates a certain degree of coordination for the success of ... More
Reference No: PROD0193Pages: 57Published on: 1, January, 1984
Abstract: The case focuses on the problem of location of sponge iron plants in India. Sponge iron being a virgin industry, planners face a real problem in licensing such plants, keeping in view the growth of the industry over the next fifteen to twenty years. The case presents such issues as ... More
Reference No: OB0170TECPages: 11Published on: 1, January, 1984
Abstract: This paper attempts to diagnose the possible causes of motivational deficit among employees in Indian organizations, and suggests what management should do in order to motivate employees for greater productivity and organizational effectiveness. Some of the organizational determinants of low work motivation among employees are: poor manpower planning in appropriate ... More
Reference No: CMA0589TECPages: 6Published on: 1, January, 1984
Abstract: Gives the genesis of the establishment of NABARD, its objectives and functions, resources, and performance during the first year of operations. ... More
Reference No: CMA0654TECPages: 17Published on: 1, January, 1985
Abstract: The issue of land reforms is gaining attention due to various challenges confronting us in agricultural and industrial fields. The paper reviews various implications of land reform for production employment, savings, marketed surplus, equity, etc. and traces the evolution of various measures from ancient times. Raises some issues which suggest ... More
Reference No: CMA0606TECPages: 23Published on: 1, January, 1985
Abstract: Discusses the importance of agro-processing and its relationship with agricultural and industrial sectors in the course of economic development. Provides a basis for discussing questions like why developing agro-processing industries are crucial to the economic development process of developing countries; and what could be done to accelerate their development. ... More
Reference No: CMA0602Pages: 6Published on: 1, January, 1985
Abstract: The case deals with the social, political, and economic aspects of conversion of about 1,100 Harijans to Islam that took place in 1981 in the remote village of Meenakshipuram in Tirunelveli district of Tamil Nadu. The Hindu organizations at the national and local level were shocked by these conversions. They launched campaigns ... More
