Latest published cases

Authors: Korwar, Ashok;

Reference No: IMG0007 Pages: 20 Published on: 13, March, 1995

Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More

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Authors: Korwar, Ashok;

Reference No: IMG0010 Pages: 3 Published on: 29, May, 1995

Abstract: This case illustrates the decision problems facing a garment exporter when exchange rates change drastically. The intent of the case is to highlight the concept of real risk versus nominal risk. The case also aims to get students to realize that management decision depend on underlying realities, not purely exchenge ... More

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Authors: Koshy, Abraham;

Reference No: MAR0306 Pages: 16 Published on: 1, October, 1995

Abstract: The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization to formulate their marketing strategy. The case provides the details of the ... More

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Authors: Koshy, Abraham;

Reference No: MAR0308 Pages: 37 Published on: 21, November, 1995

Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More

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Authors: Singh, Gurudev; Seetharaman, S P;

Reference No: CMA0754 Pages: 7 Published on: 1, January, 1996

Abstract: The case deals with the problems of a green tea leaves (GTL) processing factory where the farmers are asking for a higher price of GTL. The issue is to evolve a long term strategy to ensure regular flow of GTL at a reasonable price such that farmers maximize returns from ... More

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Authors: Bapna, S L; Seetharaman, S P; Singh, Gurudev;

Reference No: CMA0756 Pages: 11 Published on: 1, January, 1996

Abstract: The case reflects on the problems of a large tomato paste plant in the raw material procurement from contract growers. The company is confronted with the constraints of international tomato paste price and high domestic prices of tomato due to demand supply gap. The focus is to develop a strategy ... More

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Authors: Raghuram, G;

Reference No: PROD0235 Pages: 5 Published on: 9, August, 1996

Abstract: This case deals with the decision of centralizing warehousing and distribution across three divisions of a company versus the statuesque of a decentralized distribution. Specific decision issues, criteria for analysis and a plan for a study have to be arrived at, in the form of a proposal. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0311 Pages: 23 Published on: 7, October, 1997

Abstract: The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international marketing plan for the company. The case describes the company background, genesis of ... More

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Authors: Varma, Jayanth R;

Reference No: F&A0441 Pages: 2 Published on: 11, November, 1997

Abstract: Apart from raising the issue of true cost of borrowing, using a complex financial instrument (with the benefit of hindsight), this case brings in the added dimension of comparison with a competitor, who achieves an apparently cheaper financing. This case is a sequel to Essar Steel (1993) (F&A0421). ... More

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Authors: Varma, Jayanth R;

Reference No: F&A0443 Pages: 12 Published on: 11, November, 1997

Abstract: This is a comprehensive case on international financing decisions covering capital structure decisions, choice of maturity, market timing, and foreign exchange risks. ... More

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Authors: Gupta, Parvinder;

Reference No: OB0191 Pages: 24 Published on: 27, March, 1998

Abstract: Asoka Spintex, formerly known as Asoka Mill Ltd., was set up in 1920, not doing well. Most of textile mills in the country were not doing well in the 1980s owing to rising costs, competition from powerlooms, and heavy demand recession. To meet this situation, the company decided to upgrade the ... More

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Authors: Singh, J P;

Reference No: IMG0014 Pages: 7 Published on: 20, April, 1998

Abstract: Based on real life experience, the case highlights the rising and falling fortunes of a small company, consequent on the change in the economic environment. It also highlights how stable joint venture relationships can change overnight with opening up to markets and Liberalization of a Protected economy. ... More

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Authors: Raghuram, G;

Reference No: MAR0314 Pages: 8 Published on: 24, June, 1998

Abstract: This case focuses on the after sales service (experience) that a customer of a luxury car received. The implication on customer perceived costs and system for source improvements are discussed. ... More

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