Reference No: CMA0249TECPages: 4Published on: 7, February, 1973
Abstract: Discusses the concept of reference groups and its application in marketing programmes. It also brings out the relevance of understanding group dynamics for organizational development. ... More
Reference No: F&A0237Pages: 5 Published on: 1, January, 1974
Abstract: Mr. Kanjibhai Jivabhai Malam was planning the operations of the society and was worried whether the bank loan would be sufficient to meet its requirements. He also wanted to know when funds would be surplus so that he could plan for their optimum use. The case involves the preparation of ... More
Reference No: OB0014TECPages: 57Published on: 1, January, 1974
Abstract: This exercise is to demonstrate the effect of four types of sales orientations (product?centred, company?centred, consumer?centred, self?centred) on the decisional probabilities of four types of consumers (strong need, marginal need, no need, and negative need). This exercise is played in groups of eight. Each exercise contains ... More
Reference No: OB0047Pages: 2Published on: 1, January, 1974
Abstract: Career description of an entrepreneur from a poor family and with little education. This case brings out the role of precipitating factors in the development of an entrepreneur and his decision?making processes. ... More
Reference No: P&IR0022(A)Pages: 3Published on: 1, January, 1974
Abstract: This case deals with the organizational problems arising out of the request of two employees for mutual transfer. Case (A) describes the issues relating to the matter at the lowest level of management. As the matter is not solved at this level, it is taken to the second level of ... More
Reference No: OB0073TECPages: 4 Published on: 1, January, 1974
Abstract: This note poses some questions about the role of the modern administrator in the context of the social, economic and political realities within which he has to function. Questions are raised regarding the inevitability of the conventional notions about the dysfunctional aspects of bureaucratic culture. The note can serve as ... More
Reference No: P&IR0058(A)Pages: 12Published on: 1, January, 1974
Abstract: This case provides participants with some experience in collecting relevant information for solving a personnel problem. The main issue pertains to an employee's request that his transfer to another place be cancelled due to personal problems. The participants are first given the bare minimum information on this request and then ... More
Reference No: F&A0233(I)Pages: 16Published on: 1, January, 1974
Abstract: After developing the required understanding of a long range framework for more effective budgeting [described in L&T (D) and (E)], the General Manager (Finance) considers the time appropriate to have a hard look at the existing budgeting system in the organization. Several issues (e.g. the role of the ... More
Reference No: MAR0136TECPages: 10Published on: 1, January, 1974
Abstract: This note provides some idea about the kinds of reports published by NSS. The report on domestic expenditure is discussed in some detail. ... More
Reference No: OB0054Pages: 2Published on: 1, January, 1974
Abstract: The life history of an entrepreneur who has a lot of potentiality, imaginativeness and ideas but who cannot put them into practice due to over?ambitiousness. An example of how he has been struggling to operationalize his ideas. ... More
Reference No: OB0012Pages: 2Published on: 1, January, 1974
Abstract: This is a Description of the Career background of a high achievement oriented small industry entrepreneur. This is useful for studying the behaviour background of small industry entrepreneur. ... More
Reference No: P&IR0004(D)Pages: 2 Published on: 1, January, 1974
Abstract: Describes the action taken by the management in terms of the agreement reached between it and the union on the action to be taken against the officers alleged to be guilty of negligence. This part brings out the involvement of various government agencies in handling a local labour dispute in ... More
Reference No: P&IR0055(A)Pages: 12Published on: 1, January, 1974
Abstract: Describes the process of computerization and its organizational implications in an industrial undertaking. In Part A, the management's decision to install a computer and its acceptance at various managerial levels are brought out in a historical perspective. Part B describes the effects of computerization on industrial relations in the organization. ... More
