Reference No: MAR0091(B)Pages: 15Published on: 1, January, 1976
Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More
Reference No: MAR0178Pages: 10Published on: 1, January, 1976
Abstract: The 1969 Liberty shirts campaign came in for much debate for its bold and unorthodox approach. Some said the advertising was entertaining but was too sophisticated to sell. Some predicted ruin; only a few wholeheartedly backed the campaign. This case gives the extracts of an article by Mr. Frank Simoes, the ... More
Reference No: P&IR0010Pages: 26Published on: 1, January, 1976
Abstract: The case deals with a conflict situation between Air India and its pilots, the pattern of work allocation, and what is now known as the "slip" system of operation. ... More
Reference No: OB0152TECPages: 11Published on: 1, January, 1976
Abstract: The present note outlines the nature and functions of trade unions in India. The note deals with growth and structure of trade unions in the country, their finance, status and functions. Finally the problems and prospects of trade unions in the country are discussed. ... More
Reference No: QM0100(E)Pages: 16Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: MAR0173(B)Pages: 7 Published on: 1, January, 1976
Abstract: In 1966, Dunlop had commissioned a study to look into the media habits of truck drivers and owners who were primarily responsible for deciding on buying truck tyres. The idea was to arrive at a suitable media mix for the new theme of advertising to be launched by Dunlop in 1967. The ... More
Reference No: F&A0281(B)Pages: 21Published on: 1, January, 1976
Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More
Reference No: OB0151(A)TECPages: 6Published on: 1, January, 1976
Abstract: The part A of the note consists of recommendation made by the study groups on Labour legislation appointed by the National Commission on Labour. ... More
Reference No: MAR0152TECPages: 10 Published on: 1, January, 1976
Abstract: The note underlines the utility of industrial market potential index. Starting from a simple model, a procedure for developing an index of industrial market potential is finally arrived at. Development of the index would require selection of production statistics, and input and output coefficients. For some products the index has ... More
Reference No: OB0079TECPages: 7Published on: 1, January, 1976
Abstract: The note attempts to identify and explore individual and organizational role processes. How the role processes set by the broader cultural milieu, which the individual internalizes in his growth process, influence the emergence of the organizational processes is also discussed. ... More
Reference No: OB0098TECPages: 9 Published on: 1, January, 1976
Abstract: The note attempts to systematize some of the multiple definitions, meanings and approaches to socialization. The dominant matrix of socialization is the interplay of biogenic needs of the child and the cultural modes of meeting them. The concept of stages in terms of time and growth is central to the ... More
Reference No: QM0100(C)Pages: 9Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: MAR0172Pages: 11Published on: 1, January, 1976
Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More
