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Latest published cases

List of Latest Published Cases

  1. Research for Product Positioning for Vanishing Cream

    Authors: Vora, M N;

    Reference No: MAR0234 Pages: 4 Published on: 1, January, 1979

    Abstract: The case deals with the problem of constructing a questionnaire for the product positioning study. ... More

  2. Technical Note on Planning

    Authors: Satia, J K;

    Reference No: PSG0010TEC Pages: 20 Published on: 1, January, 1979

    Abstract: The first part of the note focuses on how to plan clinic activities; discusses the planning process; outlines the steps in strategic planning; and suggests a list of broad approaches to achieve specified targets. Three exercises have been given. The second part is concerned with programme planning and the preparation ... More

  3. Organization as political systems

    Authors: Ganesh, S R;

    Reference No: OB0093TEC Pages: 3 Published on: 1, January, 1979

    Abstract: This note suggest why a change agent needs to develope a political model of organizational functioning and how he can go about it. The process of emergence and change in social structures in the organization, interest articulation at individual and group level, decision making to resolve conflicting demands, implementation of ... More

  4. Establishment of Business of the Agricultural Refinance and Development Corporation

    Authors: Ranade, C G;

    Reference No: CMA0457TEC Pages: 9 Published on: 24, June, 1978

    Abstract: The note outlines the functions and working of the Agricultural Refinance and Development Corporation and then briefly discusses its organizational set up. ... More

  5. Surendra Mohan, The Pesticides Salesman

    Authors: Sambrani, Shreekant;

    Reference No: CMA0460 Pages: 8 Published on: 14, February, 1978

    Abstract: Discusses problems in managing the government/enterprise interface in the marketing of pesticides. Changes in government policies regarding credit, distribution channels, subsidy and other factors, and their impact on the pesticides market in general and that of the company in particular have been highlighted. ... More

  6. The Indian Constitution and Labour Legislation **

    Authors: Menon, C D;

    Reference No: OB0081TEC Pages: 14 Published on: 1, January, 1978

    Abstract: The note examines the fundamental rights and directive principles of the Indian constitution, elaborates the legislative powers and judicial remedies, adverts to the erosion of power of the state through the creation of other logic, and explains the link between the constitution and labour legislation. ... More

  7. The Kutchi Industries Limited (B) **

    Authors: Menon, C D;

    Reference No: OB0056(B) Pages: 6 Published on: 1, January, 1978

    Abstract: The personnel manager researches the causes of absenteeism throughout his department, and surveys how the problem was tackled by other manufacturing units in the country. ... More

  8. Central Labour Laws: A Conceptual Framework **

    Authors: Menon, C D;

    Reference No: OB0072TEC Pages: 13 Published on: 1, January, 1978

    Abstract: The note evolves a conceptual framework for understanding central labour legislation. ... More

  9. Azampur Subcenter

    Authors: Murthy, Nirmala;

    Reference No: PSG0034 Pages: 7 Published on: 1, January, 1978

    Abstract: The case describes the work of the ANM at Azampur sub-centre. The ANM is obviously quite effective because her inoculation and registration of antenatal work and clinic work is high. Her relationship with the village dais is cordial and they report pregnancies and births to her. Her family planning work ... More

  10. Structuring the Sales Organization

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0188TEC Pages: 12 Published on: 1, January, 1978

    Abstract: This note sketches a systematic approach for developing a sales organization. The approach entails specifying the sales tasks in the environment, and then developing appropriate organizational forms for carrying out these tasks. ... More

  11. Who Am I?

    Authors: Rao, T V;

    Reference No: OB0149TEC Pages: 2 Published on: 1, January, 1978

    Abstract: Describes the scoring of the Who am I for sense of efficacy. ... More

  12. Role Conflict, Tension and Job Satisfaction: A Study of Medical Representatives

    Authors: Mehta, S C;

    Reference No: MAR0186 Pages: 13 Published on: 1, January, 1978

    Abstract: Based on a cross section of medical representatives of pharmaceutical companies, this study had two major objectives: 1) Identification of the significant determinants of role conflict clarity, quality of supervision, job tension and job satisfaction; 2) Investigation of the strength and direction of relationships between role conflict, job tension, and job satisfaction ... More

  13. Industrial Marketing Environment

    Authors: Khurana, Rakesh; Parekh, Jayshree;

    Reference No: MAR0206TEC Pages: 20 Published on: 1, January, 1978

    Abstract: Gives a set of tables that will be useful in analyzing the industrial vis-a-vis the consumer industry. It briefly explains the tables, and the exercises that can be worked out. ... More

  14. Retrenchment Under the Industrial Disputes Act, 1947

    Authors: Menon, C D;

    Reference No: OB0096TEC Pages: 8 Published on: 1, January, 1978

    Abstract: Discusses statutory provisions on retrenchment, illustrated with decisions of the courts, and comments on the implications of retrenchment on industrial relations. ... More

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