Reference No: OB0160TECPages: 2Published on: 1, January, 1979
Abstract: This is a self-test containing statements intended to provide insights into the behaviour of people as change agents. It is an aid to identify participant's strength and areas for developments as change agents. It should be used in conjunction with a key for its analysis. ... More
Reference No: MAR0227Pages: 8Published on: 1, January, 1979
Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More
Reference No: PSG0010TECPages: 20Published on: 1, January, 1979
Abstract: The first part of the note focuses on how to plan clinic activities; discusses the planning process; outlines the steps in strategic planning; and suggests a list of broad approaches to achieve specified targets. Three exercises have been given. The second part is concerned with programme planning and the preparation ... More
Reference No: CMA0457TECPages: 9Published on: 24, June, 1978
Abstract: The note outlines the functions and working of the Agricultural Refinance and Development Corporation and then briefly discusses its organizational set up. ... More
Reference No: CMA0460Pages: 8Published on: 14, February, 1978
Abstract: Discusses problems in managing the government/enterprise interface in the marketing of pesticides. Changes in government policies regarding credit, distribution channels, subsidy and other factors, and their impact on the pesticides market in general and that of the company in particular have been highlighted. ... More
Reference No: OB0096TECPages: 8 Published on: 1, January, 1978
Abstract: Discusses statutory provisions on retrenchment, illustrated with decisions of the courts, and comments on the implications of retrenchment on industrial relations. ... More
Reference No: MAR0193Pages: 7Published on: 1, January, 1978
Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, socio psychological variables affecting coffee drinking, etc. called ... More
Reference No: PSG0034Pages: 7 Published on: 1, January, 1978
Abstract: The case describes the work of the ANM at Azampur sub-centre. The ANM is obviously quite effective because her inoculation and registration of antenatal work and clinic work is high. Her relationship with the village dais is cordial and they report pregnancies and births to her. Her family planning work ... More
Reference No: MAR0203(A)Pages: 2Published on: 1, January, 1978
Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More
Reference No: MAR0211TECPages: 7 Published on: 1, January, 1978
Abstract: This note examines the new product idea generation process. After analyzing the characteristics of the ideation process, the note discusses the problem of "managing" ideation. Strategies for ideation are discussed and a system proposed for effective control of the ideation process. ... More
Reference No: OB0056(D)Pages: 5Published on: 1, January, 1978
Abstract: The personnel manager conducts another survey, using summer trainees who use questionnaires and interview thirty regular and thirty chronic absentees selected at random. Certain policy decisions can be derived from these findings, including the need for further surveys. ... More
Reference No: P&IR0125TECPages: 5 Published on: 1, January, 1978
Abstract: This note summarizes the conclusions drawn by some scholars regarding the influence of the traditional norms of Indian society on the behaviour and attitudes of Indian managers. ... More
Reference No: MAR0191Pages: 14Published on: 1, January, 1978
Abstract: A new medium-sized-company wants to assess the demand for its scooters in India. The case depicts the problem of demand forecasting for scooters using the regression technique. An alternative approach based on the chain ratio method may also be used. The case provides data on the scooter industry since its ... More
Reference No: OB0056(B)Pages: 6 Published on: 1, January, 1978
Abstract: The personnel manager researches the causes of absenteeism throughout his department, and surveys how the problem was tackled by other manufacturing units in the country. ... More
Reference No: MAR0188TECPages: 12 Published on: 1, January, 1978
Abstract: This note sketches a systematic approach for developing a sales organization. The approach entails specifying the sales tasks in the environment, and then developing appropriate organizational forms for carrying out these tasks. ... More
