Abstract
The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | MAR0203(A) |
| Title | Priya Drinks Limited (A) |
| Pages | 2 |
| Published on | Jan 1, 1978 |
| Year of Event | 1978 |
| Authors | Dholakia, Nikhilesh; Kulkarni, A R; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Operations Management, Organizational Behaviour |
| Sector | Manufacturing |
| Country | India |
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