Abstract
This note examines the new product idea generation process. After analyzing the characteristics of the ideation process, the note discusses the problem of "managing" ideation. Strategies for ideation are discussed and a system proposed for effective control of the ideation process.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | MAR0211TEC |
| Title | New Product Ideation: Strategies and a System |
| Pages | 7 |
| Published on | Jan 1, 1978 |
| Authors | Dholakia, Nikhilesh; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Organizational Behaviour, Strategic Management |
| Sector | Manufacturing |
My Cart
You have no items
in your shopping cart.