Abstract
Several new product idea generation or improvement techniques are explained with illustrations. The reader is encouraged to develop new product ideas using these techniques. The exercise also requires the reader to confront organizational implications of the ideation techniques.
Additional Information
| Product Type | Exercise |
|---|---|
| Reference No. | MAR0210EX |
| Title | New Product Ideation Techniques: Some Exercises |
| Pages | 5 |
| Published on | Jan 1, 1978 |
| Authors | Dholakia, Nikhilesh; |
| Area | Marketing (MAR) |
| Discipline | Marketing, Operations Management, Organizational Behaviour |
| Sector | Manufacturing |
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