Latest published cases

Authors: George, P S;

Reference No: CMA0211 Pages: 12 Published on: 10, November, 1971

Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: George, P S;

Reference No: CMA0026(B) Pages: 6 Published on: 10, November, 1971

Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: George, P S;

Reference No: CMA0230(B) Pages: 4 Published on: 31, July, 1972

Abstract: The Protein Foods Association has planned to organize a consumer survey on the diet habits of urban population to determine the consumption pattern. They think that information obtained from this study could be used to develop new protein foods acceptable to the consumer. The case describes the methodology that can ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: George, P S;

Reference No: CMA0230(C) Pages: 6 Published on: 31, July, 1972

Abstract: This is in continuation of the Case B. In response to an enquiry regarding the willingness of organizations to carry out a market survey, a number of proposals are received from different organizations. The case describes one such proposal in detail. This can be used to illustrate the considerations one ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: George, P S;

Reference No: CMA0230(A) Pages: 8 Published on: 31, July, 1972

Abstract: The Protein Foods Association of India is interested in developing a campaign to educate people about the nutritional value of food items in their diet. They thought that public ignorance on the protein deficiency in the diet is one of the major factors responsible for the lack of adequate protein ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Prahalad, C K; Thomas, Philip S;

Reference No: BP0070 Pages: 23 Published on: 1, January, 1976

Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mehta, S C;

Reference No: MAR0254 Pages: 10 Published on: 1, January, 1980

Abstract: Presents a new concept in health care where the promoters plan to set up a modern hospital having all necessary facilities with the assistance of Indian doctors settled abroad. The concept requires a donation from these doctors, in return for which they shall get attractive facilities for settling in India. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Palan, Harit; Jaiswal, Anand Kumar; Singh, Jagdip; Sharma, Garima;

Reference No: MAR0422 Pages: 31 Published on: 14, November, 2011

Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Malodia, Suresh; Jaiswal, Anand Kumar;

Reference No: MAR0476 Pages: 26 Published on: 7, January, 2016

Abstract: GE Healthcare was on a continuous lookout for investing into new and innovative super value products for the Bottom of the Pyramid markets in India. After launching its first successful super value ECG machine Mac 400, GE had recently launched its twenty-fifth super value product a PET CT machine. Serving the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Thomas, Sujo; Titus, Nidhi; Suggala, Susmita; Sinha, Piyush Kumar;

Reference No: MAR0494 Pages: 15 Published on: 7, December, 2017

Abstract: Parsana Health Centre Private Limited, one of the pioneers of the organized fitness industry in the city, of Ahmedabad, had been actively engaged in inculcating, nurturing and promoting a healthy lifestyle to the general public through fitness regimes over the last two decades. The thirteen Parsana centres in the different ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, Vishal; Shah, Binita;

Reference No: OB0229TEC Pages: 9 Published on: 14, March, 2018

Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+