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Latest published cases

List of Latest Published Cases

  1. TI Cycles: Corporate Strategy (B)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0282(B) Pages: 12 Published on: 2, December, 2002

    Abstract: This case describes the initiatives of Ramkumar who took over as the Vice President of TI Cycles, and the corporate management of Tube Investments of India Limited to turn around the organization and create a platform for future growth. The protagonist Ramkumar is expected to review the performance and decide ... More

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  2. TI Cycles: New Product Strategy (C)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0280(C) Pages: 18 Published on: 2, December, 2002

    Abstract: This case describes the processes used by a cycle manufacturing company (TI) for developing an innovative offer -- geared bicycles, for the Indian market. It also briefly describes the current methodology of product development used at TI. The case can be used for understanding the key steps in new offer ... More

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  3. TI Cycles: New Product Strategy (B)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: MAR0352(B) Pages: 18 Published on: 1, January, 2003

    Abstract: The case describes the market research carried out by TI Cycles for assessing the opportunity available for geared bicycles in India. It presents the background of the company, its marketing function, the new product development process, and the performance till 1996-97. The case provides a detailed plan for market research ... More

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  4. An Evening in Habibabad

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0369 Pages: 7 Published on: 1, January, 2003

    Abstract: A group of colleagues went out for dinner at a restaurant, which was part of one of the top hotel chains. They were disappointed with their entire experience at this restaurant. The case provides details about the incident and what had followed thereafter. In the process, the case highlights issues ... More

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  5. Cosmo Films Limited: Market Orientation

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0285 Pages: 23 Published on: 23, January, 2003

    Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More

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  6. Shopper' s Stop : The One-Stop Shopping Experience

    Authors: Vyas, Preeta H; Mehta, Bijal;

    Reference No: MAR0356EX Pages: 11 Published on: 7, January, 2004

    Abstract: The case focuses on the challenge faced by Eureka Advertising Agency, about to pitch for a national advertising campaign for Shopper's Stop, a leading departmental store chain across India. The emphasis is on how best to promote the store to the growing number of Indian shoppers. With competition from other ... More

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  7. Reliance Infocomm - Reliance India Mobile (RIM)

    Authors: Vyas, Preeta H; Mehta, Bijal;

    Reference No: MAR0357 Pages: 13 Published on: 7, January, 2004

    Abstract: The case focuses on the challenge faced by Reliance Infocomm, a part of the Reliance Group on how best to promote its Reliance India Mobile brand of telecom service to the Indian consumer. With competition from other telecom companies that utilize either GSM or CDMA technology, Reliance Infocomm must decide ... More

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  8. Planet Health

    Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Bhardwaj, Preshth;

    Reference No: MAR0353 Pages: 24 Published on: 25, February, 2004

    Abstract: Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company has to chalk out the entry strategy plans. ... More

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  9. Actions Speak Louder Than Words: The Underlying Assumptions About How Advertising Works as Revealed in Practice

    Authors: Halve, Anand;

    Reference No: MAR0354TEC Pages: 19 Published on: 6, October, 2004

    Abstract: This material has been prepared as an aid to teaching Advertising Management. It considers the theoretical background and guidelines on the practice of advertising suggested in textbooks, and places these guidelines alongside the applications of these principles in real life situations. The material is not intended to be comprehensive, and ... More

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  10. Music to Ears

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0364 Pages: 4 Published on: 30, May, 2005

    Abstract: A customer was disappointed to find a defective music audio cassette soon after opening the wrapper of a newly bought set. On taking this set back to the retail shop from where the purchase was made, customer was denied the replacement of defective product. Customer was also badly treated by ... More

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  11. Bangalore Integrated Systems and Solutions Pvt Ltd (A)

    Authors: Sahay, Arvind;

    Reference No: MAR0362(A) Pages: 25 Published on: 31, May, 2005

    Abstract: Bangalore Integrated Systems and Solutions Private Limited ((BISS) was started by a scientist in 1993. It is a technologically driven firm with active interest in developing new products for new markets. Its major product is the shock absorber testing machine used by the automobile industry. The initial years of BISS were ... More

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  12. Bangalore Integrated Systems and Solutions Pvt Ltd (B)

    Authors: Sahay, Arvind;

    Reference No: MAR0362(B) Pages: 1 Published on: 31, May, 2005

    Abstract: This case describes events subsequent to these describes in "Bangalore Integrated Systems and Solutions Private Limited (BISS) (A)" (MAR0362) case. The company has developed new products which have found acceptance. It has seated up its operations in roots. ... More

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  13. Muebles: The Home Building Store

    Authors: Sinha, Piyush Kumar; Rummong, Rowena; Varma, Shantanu;

    Reference No: MAR0366 Pages: 17 Published on: 22, July, 2005

    Abstract: Mr. Muebles started with a set of merchandising policy based on customer profile. By 2002 the customer profile had changed. There seemed to be a need to reposition the store. In the process it changed its merchandising mix. Mr. Meubles is faced with the dilemma as to whether to change its ... More

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  14. Prerna Stores

    Authors: Sinha, Piyush Kumar; Sood, Vandana;

    Reference No: MAR0365 Pages: 34 Published on: 22, July, 2005

    Abstract: Prerna Store was a retail grocery store, situated in Chandigarh, belonging to the Prerna Supermarket retail chain. It has a chain of 15 outlets in the city. It had an image of being a no-nonsense grocery store without much of the frills associated with other supermarkets. All stores followed a look ... More

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  15. Dainik Jagran (A): Towards a New Direction

    Authors: Sinha, Piyush Kumar; Koshy, Abraham; Singh, Anuj;

    Reference No: MAR0367 Pages: 40 Published on: 16, November, 2005

    Abstract: Dainik Jagran has been in the newspaper business since 1942. It was successfully established as a leading Hindi newspaper in India. In Uttar Pradesh, one in every two readers read Dainik Jagran. It is enjoying 3rd position in the states of Delhi, Madhya Pradesh, Punjab, Haryana, Himachal Pradesh and the union ... More

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