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Latest published cases

List of Latest Published Cases

  1. Appreciative Inquiry: A Positive Way to Manage Change

    Authors: Gupta, Vishal; Shah, Binita;

    Reference No: OB0229TEC Pages: 9 Published on: 14, March, 2018

    Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More

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  2. Okhai-Centre for Empowerment: Refashioning the Lives of Rural Women

    Authors: Verma, Sanjay; Thakuria, Shubhi;

    Reference No: MAR0490 Pages: 15 Published on: 13, April, 2017

    Abstract: The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it ... More

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  3. Tej Auto Limited (A): Problem Definition

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(A) Pages: 7 Published on: 29, March, 2012

    Abstract: The case describes the key issues faced by two entrepreneurs as they plan to launch a new two-wheeler in the market in the beginning of liberalization of Indian economy in 1981.. The case provides information about the two-wheeler industry (scooter, mopeds, and motorcycle) on: (i) sales of each of the brands ... More

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  4. Tej Auto Limited (D): Market Segmentation using Cluster Analysis

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(D) Pages: 21 Published on: 29, March, 2012

    Abstract: The owners of TAL were grappling with the issue of which segment to target by their new brand of scooters. Segments were obtained through cluster analysis on: (i) demographic variables and (ii) importance of attributes in deciding the brand. Discriminant analysis was used to confirm the exclusivity of the segments. ... More

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  5. Tej Auto Limited (B): Research Design, Data Preparation and Data Analysis Plan

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(B) Pages: 27 Published on: 29, March, 2012

    Abstract: The case describes the all India consumer survey planned to assess the key issues of nature of emerging competition and of decide targeting, positioning, and product features for a new brand of scooters by two entrepreneurs in 1981. The survey study was to examine buyer behaviour of scooter owners and non-owners. ... More

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  6. Tej Auto Limited (C): Market Definition and Preliminary Analysis

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(C) Pages: 26 Published on: 29, March, 2012

    Abstract: Two entrepreneurs were grappling with defining the market for introducing their brand of scooters in India in 1981. They had generated options of market definition through preliminary analysis and their own insights based on the data collected through an all India survey study of scooter owners and non- owners. . The study ... More

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  7. ACC Limited: Project 30-30

    Authors: Mukherjee, Saral; Raghuram, G; Soman, Chetan;

    Reference No: PROD0295 Pages: 45 Published on: 2, September, 2011

    Abstract: ACC Limited, under Project 30-30, had targeted to produce and sell 30 million tons (mt) of cement in the year 2011. In May 2011, the Head of Central Logistics had found the target of the project to have become increasingly difficult to achieve. He believed that to sell 30 mt of cement, 30 mt had ... More

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  8. Chemical Products Limited (A) - Defining a Research Problem

    Authors: Jain, Abhinandan K;

    Reference No: MAR0421(A) Pages: 6 Published on: 8, June, 2011

    Abstract: The case describes the decision situation of assessing whether to set up production facilities for producing synthetic menthol. The context covers the description of the company, the product : menthol, production process of menthol, international trade, and government environment. The rest of the case describes the decision problems, research problems, information ... More

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  9. Chemical Products Limited (B) - Research Design

    Authors: Jain, Abhinandan K;

    Reference No: MAR0421(B) Pages: 6 Published on: 8, June, 2011

    Abstract: The case describes briefly the problem definition stage and details of the research plan for collecting information to address the question: "whether to set up a plant for manufacturing synthetic menthol through the process invented by the R&D Division of Chemical Products Limited?". The plan includes a description of ... More

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  10. Choice of Channel Partner: In Class Exercise

    Authors: Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar;

    Reference No: MAR0420EX Pages: 4 Published on: 8, March, 2011

    Abstract: The exercise presents a decision situation for a FMCG company which is on an expansion path and is looking to introduce its product in a new geographic market of neighbouring state. Before they finalize the channel partner, they have to assess the market scenario in the new market. For this, ... More

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  11. Parle Bisleri at Crossroads

    Authors: Palan, Harit; Jayaswal, Sachin; Jaiswal, Anand Kumar;

    Reference No: MAR0419 Pages: 22 Published on: 15, October, 2010

    Abstract: Parle Bisleri enjoyed the market leadership in the Indian packaged water industry for nearly two decades. However, it gradually lost a significant market share to global players like Coca-Cola and PepsiCo, ultimately ceding its market leadership to Kinley, a rival brand by Coca-Cola. This case tries to capture the factors ... More

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  12. Hero Honda: Multi-segment Positioning and Selling

    Authors: Sahay, Arvind; Mathen, Nidhi;

    Reference No: MAR0418 Pages: 27 Published on: 6, October, 2010

    Abstract: Established in 1984 and based in India, Hero Honda has become the world's largest two wheeler manufacturer. Over the years, the company made inroads with its famous campaign 'Fill it - Shut it - Forget it' and also had grown to be ?World No.1' two wheeler company in terms of ... More

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  13. Racer Lube Company

    Authors: Sahay, Arvind;

    Reference No: MAR0417 Pages: 5 Published on: 26, September, 2010

    Abstract: Manjit Singh, Executive Director of a leading lube oil firm, was faced with a situation where lube oil from one channel was being leaked into another channel and sold at prices well below the Maximum Retail Price. His brand Racer is on its way to becoming the "cheap" alternative. The ... More

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