Latest published cases

Authors: Jayachandran, C; Karim, A A;

Reference No: MAR0056 Pages: 10 Published on: 1, January, 1964

Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More

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Authors: Vora, M N;

Reference No: MAR0006(B) Pages: 7 Published on: 1, January, 1966

Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0068 Pages: 15 Published on: 1, January, 1966

Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0062(C) Pages: 13 Published on: 1, January, 1967

Abstract: This is the third case in the series, giving information collected through the research design and instruments outlined in Case (B). The focus of this case is on discussing alternative approaches for interpreting information for the purpose of aiding recommendations for specific decisions. ... More

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Authors: Desai, D K; Narayanan, A V S;

Reference No: CMA0164 Pages: 14 Published on: 4, March, 1968

Abstract: Deals with "pricing" of hybrid seed under the conditions of imperfect competition. The hybrid maize seeds are grown on private fields under the supervision of the government which wants to promote high-yielding varieties. The government wants to fix the price of hybrid maize so that it is not too high ... More

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Authors: Desai, D K;

Reference No: CMA0237 Pages: 8 Published on: 19, October, 1972

Abstract: The note deals with the characteristics of pesticide users in varied conditions so that they can be identified by the marketing personnel for promoting the sale of pesticides. ... More

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Authors: Vora, M N;

Reference No: MAR0121TEC Pages: 3 Published on: 1, January, 1974

Abstract: Describes the demand forecasting methods used in industrial product situations. It is based completely on published material. ... More

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Authors: Vora, M N;

Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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Authors: Balakrishnan, K;

Reference No: F&A0224 Pages: 8 Published on: 1, January, 1975

Abstract: Deals with the problem of equitable pricing in a situation where: 1) common facilities are shared by two groups of clientele, with a high incidence of joint costs; 2) the methods of pricing for the two groups are different? one group charged on an "actual cost" basis and the other on fixed ... More

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Authors: Gupta, V K;

Reference No: CMA0322TEC Pages: 6 Published on: 8, July, 1975

Abstract: The note deals with the existing role of different trading agencies in the development of marketing strategies for sale of pesticides in Guntur district. The note provides detailed background of users and non-users of the different types of pesticides in the area and gives suggestions to improve the marketing strategy ... More

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Authors: Misra, Sasi B; Arul, M J;

Reference No: OB0095TEC Pages: 4 Published on: 1, January, 1976

Abstract: This note reviews the literature on psychographic variables as they affect consumer behaviour. The review mainly draws upon an article by wells (1975). The review specifically draws the psychographic profile of the heavy user of shotgun ammunition. It also by way of example, shows how market segmentation of stomach remedy users ... More

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Authors: Basu, S K;

Reference No: CMA0399 Pages: 3 Published on: 1, January, 1976

Abstract: The note provides a simple conceptual understanding of brand switching problem through gain-loss analysis. ... More

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Authors: Moulik, T K; Basu, S K;

Reference No: CMA0400TEC Pages: 8 Published on: 2, September, 1976

Abstract: The note deals with the conceptual issues in pricing of products and discusses in some detail the implications of pricing policies in consumer and "industrial" product pricing. In addition, decision-making structure for price determination is discussed. ... More

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Authors: Basu, S K;

Reference No: CMA0397TEC Pages: 4 Published on: 2, September, 1976

Abstract: The note discusses the major problems associated with seasonal demand of products, mainly in marketing, production, inventory, etc. A simplified illustration of the forecasting technique is incorporated in the note. ... More

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