Reference No: CMA0226(A)Pages: 6Published on: 1, August, 1972
Abstract: The case deals with the marketing strategy adopted by the company to market power tillers. It analyses the results of such a strategy allows students to consider ways means of improving the situation. Students are able to work out alternatives marketing strategies. ... More
Reference No: CIIE0010Pages: 26Published on: 1, January, 2018
Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More
Reference No: BP0255Pages: 29Published on: 5, December, 2000
Abstract: Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) is the sole marketing agency for the products produced by different milk co-operative member unions of the state of Gujarat and for those of other states marketing their products under the brand name of Amul. The product range is mostly milk and milk ... More
Reference No: CMA0226(B)Pages: 16Published on: 22, January, 1973
Abstract: This is a follow up of case A. It tells about the new strategy suggested to the company by a marketing consultant. This strategy is based on action research and survey of the command area. While the marketing consultant advocates this strategy for adoption the company has reservations and does ... More
Reference No: CMA0026(B)Pages: 6Published on: 10, November, 1971
Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More
Reference No: CMA0246Pages: 11Published on: 7, February, 1973
Abstract: The case discusses distribution channels for fertilizer distribution in a cooperative organization. It tries to bring out factors relevant to building a distribution network. It specifically outlines functions expected from each level of the network. ... More
Reference No: CMA0422(B)TEC Pages: 12Published on: 23, December, 1976
Abstract: Deals with different aspects of the sugarcane marketing system operative in India and focuses on the problems of marketing by the producers. ... More
Reference No: CMA0822Pages: 15Published on: 31, May, 2021
Abstract: Kapila Krishi Udyog Limited, a Kanpur-based cattle feed manufacturer, was the market leader in the organised cattle feed market in North India. The organised cattle feed market was estimated at around 17–18% of India’s cattle feed market. The product was commodity type and had demand mainly in rural and semiurban ... More
Reference No: CMA0230(B)Pages: 4Published on: 31, July, 1972
Abstract: The Protein Foods Association has planned to organize a consumer survey on the diet habits of urban population to determine the consumption pattern. They think that information obtained from this study could be used to develop new protein foods acceptable to the consumer. The case describes the methodology that can ... More
Reference No: CMA0470Pages: 5Published on: 20, January, 1979
Abstract: The case Provides material for discussing how the R.B.I ?s Policies Related to short tame credit for agriculture marketing can affect business of cotton cooperative ... More
Reference No: CMA0441TECPages: 12Published on: 28, July, 1977
Abstract: The note deals with the characteristics of agricultural output marketing such as period of harvesting, season of market arrivals in India, etc. An attempt is also made to examine the farmers' behaviour regarding time and place of sale. ... More
Reference No: CMA0821Pages: 16Published on: 27, September, 2021
Abstract: Indiagro is a national level Farmer Producer Company (FPC) consortium that primarily operates in the government to business segment (G2B). It has been appointed by NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and the Central Government Department of Consumer Affairs to procure onions under the Price Stabilization ... More
Reference No: CMA0555(B)Pages: 6Published on: 1, January, 1982
Abstract: Deals with the problems of selection of an alternative in rice processing from: 1) The existing processing system with its large number of hullers; and 2) A modern processing system with modern rice mills having a milling capacity of two tonnes of paddy per hour. ... More
Reference No: CMA0146Pages: 11Published on: 4, April, 1968
Abstract: This is an integrated case on seed input. It deals with the issues on 1) planning for seed production 2) procurement certification of seed, 3) marketing of seed, 4) channelising the agricultural credit supply to the farmers for introducing new seeds. The case is composed over various issues faced y the planners implementors at ... More
