Reference No: IS0142Pages: 8Published on: 15, November, 2021
Abstract: Milaap is a popular medical crowdfunding platform in India, enabling interaction between those who want to raise funds and those who want to donate. To achieve the critical mass Milaap had to increase the trust among the donors and ensure a higher success rate of the campaigns. Milaap provided two ... More
Reference No: PROD0314Pages: 25Published on: 9, January, 2017
Abstract: The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. ... More
Reference No: BP0271Pages: 34Published on: 3, June, 2002
Abstract: Mangalore Chemicals and Fertilizers Limited was set up by the government of India to meet the demand of fertilizers as a part of its overall operational plan to achieve self-sufficiency and food security. Due to the availability of surplus electricity, the government of Mysore (now Karnataka) represented government of India ... More
Reference No: CIIE0026(B)Pages: 9Published on: 16, March, 2022
Abstract: Kasliwal and his team had been working on prototypes for a tea-brewing machine since 2013. After running out of funds, they decide to introduce the latest prototype in the market and test it for user experience. After receiving feedback from customers and observing them interact with the machine, they started designing ... More
Reference No: IS0149Pages: 26Published on: 21, February, 2025
Abstract: SatSure, an India-based space technology start-up, leverages satellite remote sensing, big data analytics, machine learning, and cloud computing to provide decision intelligence to enterprises in sectors such as agriculture, finance, and infrastructure. Founded in 2017 by Prateep Basu and others, it developed a suite of products: Sparta for analytics, Sage for ... More
Reference No: CIIE0030Pages: 19Published on: 26, February, 2025
Abstract: Dozee was established in 2015 by Mudit Dandwate and Gaurav Parchani, when they were both 31 years old. Dandwate and Parchani quit high-paying, high-tech jobs to begin working on ideas for a health tech start-up in India. Building on the concept of ballistocardiography and using software that incorporated Artificial Intelligence and Machine ... More
Reference No: BP0398Pages: 8Published on: 10, August, 2016
Abstract: In June 2013 the bus ticketing website redbus.in was acquired by the Ibibo Group, a subsidiary of South Africa based internet and media firm Naspers Ltd, for USD 135 million. Soon after signing the deal, Phanindra Sama - CEO and co-founder of redBus, went for a holiday to London along with ... More
Reference No: CISG0109Pages: 25Published on: 14, October, 2009
Abstract: BabaJob.com - based in Bangalore, India - is a unique for-profit venture that aims to connect workers in the informal job sector (cooks, gardeners, drivers etc) to potential employers. It uses a variety of information and communication technologies like the web, mobile phones, IVRS (interactive voice response systems) and ... More
Reference No: PROD0331EXPages: 4Published on: 7, July, 2022
Abstract: Anugnyaa Agricultural Association (AAA), a non-profit organisation, wants to introduce a cross subsidisation scheme between tomato farmers with good yield and those whose yield is affected by a crop infection. They want to partially absorb the risk of infection while ensuring their revenues are large enough to cover all costs. ... More
Reference No: PROD0319(A)Pages: 11Published on: 29, November, 2018
Abstract: Technology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting ... More
Reference No: MAR0525Pages: 24Published on: 27, May, 2022
Abstract: Razorpay, a payments solution providing company in India, achieved Unicorn status in the Fiscal Year 2021(FY 21). It had entered the payments industry with the goal of democratising the payments. However, it diversified its services and started offering capital support and neo-banking services to its customers. Demonetization had accelerated digital payments ... More
Reference No: MAR0495Pages: 22Published on: 31, March, 2018
Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product “Discovery IQ” ... More
Reference No: ECO0368Pages: 9Published on: 31, December, 2024
Abstract: This case explores Dozee—an artificial intelligence (AI)-powered, Internet of Things (IoT)-enabled system for remote patient monitoring. Dozee is the flagship product of Turtle Shell Technologies, co-founded by Mudit Dandawat and Gaurav Parchani. The product enables contactless tracking of vital health parameters such as heart rate and blood ... More
Reference No: ADCLOD0002Pages: 21Published on: 7, November, 2022
Abstract: Mysore Saree Udyog is an iconic, family-run retail store in Bangalore for sarees, fabric and other Indian traditional wear. The success of the store rests on the family’s merchandising skills and the delivery of a personalised in-store experience, both of which are difficult to replicate. The next generation of ... More
Reference No: JSW0004Pages: 12Published on: 4, August, 2025
Abstract: Antrix (ISRO) entered into a contract with Devas in 2005. A dispute arose when Antrix terminated the contract in 2011 on the grounds of fraud and violation of the public policy of India. After Devas invoked the arbitration clause in the International Chamber of Commerce (ICC), Paris, ICC rendered an award of ... More
