Mysore Saree Udyog is an iconic, family-run retail store in Bangalore for sarees, fabric and other Indian traditional wear. The success of the store rests on the family’s merchandising skills and the delivery of a personalised in-store experience, both of which are difficult to replicate. The next generation of the family has a larger vision and does not want to be involved in day-to-day operations. The founders have concluded that the best way forward is to professionalise and expand geographically, but they are worried about the associated risks. The case offers insights into a structured approach for family businesses to build a professional culture and maximise enterprise value while minimising risks.