Register / Login
All
  1. Home
  2. Search results for: 'communications'

Filter By

Discipline
  1. Accounting (1)
  2. Communication (38)
  3. Ethics and Governance (4)
  4. Finance (4)
  5. Human Resource Management (14)
  6. IT and Systems (10)
  7. Innovation and Entrepreneurship (19)
  8. International Business (1)
  9. Marketing (40)
  10. Operations Management (23)
  11. Organizational Behaviour (45)
  12. Public Policy and Law (12)
  13. Strategic Management (42)
Language
  1. English (104)
Sector
  1. Agriculture and Animal Husbandry (4)
  2. Banking Finance Insurance (BFI) (7)
  3. Cooperatives (1)
  4. Education (7)
  5. Government (18)
  6. Health (5)
  7. Infrastructure (4)
  8. Manufacturing (34)
  9. Miscellaneous (12)
  10. Public Sector (15)
  11. Telecom and Software (9)
  12. Trade (1)
  13. Transportation and Logistics (11)
State
  1. Assam (3)
  2. Delhi (3)
  3. Gujarat (14)
  4. Jharkhand (1)
  5. Karnataka (7)
  6. Maharashtra (8)
  7. Odisha (1)
  8. Uttar Pradesh (2)
Product Type
  1. Case (100)
  4. Exercise (3)
  5. Graphic Case (1)
  7. Technical Note (32)

Search results for 'communications'

Related Searches: communications f, communications fo, communications for, communications for ma, communications for mana

per page

  1. Advertising Design and Creative Execution

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0453TEC Pages: 12 Published on: 30, March, 2015

    Abstract: The note illustrates ‘how’ a message can be communicated to the target audience adopting various creative approaches: Comparative, Inoculative and Refutational. It demonstrates the emotional (humour, sex, lifestyle, fear and scarcity) and rational (feature and price) appeals used in communication to attract audience to the brand. It then describes and ... More

    Buy Case

  2. Advertising Message Strategy

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0454TEC Pages: 10 Published on: 30, March, 2015

    Abstract: The objective of this article is to help develop an understanding of message strategy and using it to develop an advertising planning model. This article describes Vaughn’s FCB grid that has been widely applied in this filed and elaborates how this framework can be used to develop an advertising ... More

    Buy Case

  3. Television for India

    Authors: Pathak, H N;

    Reference No: ECO0091 Pages: 11 Published on: 1, January, 1967

    Abstract: The case discusses the different alternative for investment at the macro level in the field of communication. The areas of investment involved in the case related to the investment in the television in the radio and the newspaper as alternative communication media. The case was used as part of problems ... More

    Buy Case

  4. WMS(B): Restructuring Post Unitor Acqusition

    Authors: Sahay, Arvind; Bhatnagar, Deepti; Raghuram, G; Sharma, Yashoverman;

    Reference No: OB0204(B) Pages: 37 Published on: 19, August, 2008

    Abstract: In May 2005, the Wilh Wilhelmsen (WW) group took the decision of acquiring Unitor. The price was settled at 73.5 NOK. Despite obvious complementarity, it wasn't an easy decision. The acquisition had posed major challenges due to diversity in geographies, systems, products and markets. It was anticipated that this move would, mainly, ... More

    Buy Case

  5. Maharogi Sewa Samiti: Baba Amte's Ashram

    Authors: Bhatnagar, Deepti;

    Reference No: OB0177 Pages: 20 Published on: 1, January, 1988

    Abstract: The case study deals with the emergence of Maharogi Sewa Samiti as an important institution in the field of leprosy treatment and rehabilitation. Starting with a thumbnail sketch of Baba Amte??the moving spirit behind the institution??the study traces the history of Maharogi Sewa Samiti from a small beginning ... More

    Buy Case

  6. An Abridged Field Guide to Manwatching

    Authors: Bashyam, S; Ganesh, S R;

    Reference No: OB0115TEC Pages: 5 Published on: 1, January, 1980

    Abstract: Nonverbal communication confirms, contradicts or acts as a powerful substitute for verbal communication in almost all interpersonal transactions. In his book, "Manwatching??A Field Guide to Human Behaviour," highly illustrated with field observations, Desmond Morris shows how people signal their attitudes, desires and innermost feelings more powerfully through unconscious bodily ... More

    Buy Case

  7. Metaverbal Messages in Personal Interactions

    Authors: Misra, Sasi B; Arul, M J;

    Reference No: OB0090TEC Pages: 6 Published on: 1, January, 1975

    Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More

    Buy Case

  8. Shyam Antolkar: Story of a Young Entrepreneur and His Role in the Satellite Instructional Television Experiment **

    Authors: Issac, Akkanad M;

    Reference No: OB0053 Pages: 6 Published on: 1, January, 1978

    Abstract: Deals with 1) the factors influencing the identification of products, the setting up of a small?scale industrial unit, and the motivation in entrepreneurial process; 2) a critical assessment of an entrepreneur??his relations with a major research (advanced technology) organization in the context of a time?bound national communication experiment. ... More

    Buy Case

  9. Pratap Mehta

    Authors: Sambrani, Shreekant; Misra, Sasi B;

    Reference No: OB0042 Pages: 2 Published on: 1, January, 1976

    Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More

    Buy Case

  10. Ganesh Mills (B) **

    Authors: Cohen, A R;

    Reference No: OB0017(B) Pages: 10 Published on: 1, January, 1964

    Abstract: Describes how the new general manager tries to change his executives' behaviour, and his attempts to win the executives' and workers' confidence; and its effect on some of the executives who believe in stricter methods. ... More

    Buy Case

  11. TrustMe Bank

    Authors: Kureshi, Sonal; Sood, Vandana;

    Reference No: MAR0412 Pages: 5 Published on: 8, January, 2010

    Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More

    Buy Case

  12. Nokia's Recall of Batteries

    Authors: Daswani, Arzoo; Vyas, Preeta H;

    Reference No: MAR0403 Pages: 8 Published on: 12, December, 2008

    Abstract: The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing ... More

    Buy Case

  13. NICM Cultural Committee **

    Authors: Joshi, N U;

    Reference No: ECO0160 Pages: 8 Published on: 1, January, 1973

    Abstract: Discusses the problem of improving the pricing system for movies to be tackled by the cultural committee of the National Institute of communication Mahmedabad, The committee's basic objective in to provide best possible programmers to the institute's community. Therefore, the pricing system is to be decided from different alternatives in ... More

    Buy Case

Items 121 to 135 of 150

per page

My Cart

You have no items
in your shopping cart.

video title

video content