Search results for 'communications'

Authors: Jain, Rekha; Raghuram, G;

Reference No: PSG0092(A) Pages: 32 Published on: 31, March, 2004

Abstract: The case focuses on the bidding decision faced by Bharti Cellular Limited in the context of the fourth cellular licensing for cellular services in India. The Department of Telecommunications (DOT) announced the guidelines for the fourth cellular operator's license using the GSM standard in the 1800 MHz range, on January 5, 2001. There ... More

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Authors: Pathak, Akhileshwar;

Reference No: BP0435 Pages: 9 Published on: 29, March, 2019

Abstract: Most business contracts are meant to be in writing, on standard terms. However, with the facilities of communications, businesspersons will talk business on the phone. With this, contentions will arise, whether they were only negotiating or had gone the distance and made a contract. If they have contracted, what are ... More

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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0496 Pages: 21 Published on: 5, October, 2018

Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More

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Authors: Jain, Rekha; Raghuram, G;

Reference No: CISG0078 Pages: 18 Published on: 5, September, 2003

Abstract: In August 1999, Canto Systems Limited (CSL) won a contract to provide AHAAN Telecommunications Limited (ATL) with an integrated solution to cater to its building and accounting requirements. CSL partnered with various companies to provide the four modules that constituted the project within seven months of signing the contract. Neither did ... More

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Authors: Kaul, Asha; Chaudhri, Vidhi;

Reference No: COMM0012 Pages: 11 Published on: 16, November, 2015

Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0070 Pages: 8 Published on: 1, January, 1966

Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More

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Authors: Mehta, S C; Parekh, Jayshree;

Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

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Authors: Jain, Rekha; Raghuram, G;

Reference No: QM0230 Pages: 44 Published on: 1, January, 1992

Abstract: This case describes the project identification formulation and implementation aspects of the computer based freight Operations Information System (OIS) being planned on Indian Railways (IR). This system is expected to bring about improved efficiency through modernization in information handling and decision-making processes, as well as a qualitative change in the ... More

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Authors: Jain, Rekha; Raghuram, G;

Reference No: QM0213 Pages: 21 Published on: 1, January, 1988

Abstract: Computerization of the Passenger Reservation System (PRS) is a key strategy in the corporate plan (1985- 2000) of the Indian Railways. As a part of this strategy, computerized PRS had been implemented in Delhi, Madras, Bombay and Calcutta by the end of 1988. The PRS in the secondlevel cities of Hyderabad, ... More

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Authors: Manikutty, S;

Reference No: BP0235(G) Pages: 8 Published on: 19, February, 1996

Abstract: This case describes the situation faced by the Control Systems Group (CSG) of ECIL, a multiproduct, multidivisional company. This Group is one of ECIL's most important Groups in terms of turnover and in terms of the importance of the product. The Group is in the business of producing and supplying ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0461TEC Pages: 7 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of post event sponsorship assessment. It explains about measurements of effectiveness of sponsorship like subjective assessment, impact on sales, media equivalents and social media. It also discusses some new methods like SponsorMap, Integrated Communications Evaluation. It also highlights about challenges ... More

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Authors: Dixit, M R; Pandey, I M;

Reference No: BP0274 Pages: 19 Published on: 23, July, 2002

Abstract: This case presents the initiatives of Mr. Rastogi, the first managing director of Clariant India Limited, in building a performing culture and shaping the strategy of the company. On March 23, 1995, Sandoz International Limited announced the worldwide demerger of its chemical business and spun off an independent chemicals company called Clariant ... More

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Authors: Mehta, S C; Paul, S;

Reference No: MAR0224 Pages: 13 Published on: 1, January, 1979

Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More

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Authors: Gupta, V K; Narayanan, A V S;

Reference No: CMA0152(C) Pages: 9 Published on: 6, November, 1968

Abstract: The text examines the comparative situation between the Sarangpur ICD, the District Milk Procurement Cooperative and the urban liquid milk scheme which provides the market. The case shows, in action, the communications between the PO, his parallel officers in the cooperative and the urban liquid milk scheme and how each ... More

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