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Search results for 'communications'

Related Searches: communications f, communications fo, communications for, communications for ma, communications for management

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  1. Quick Response (QR) Codes in Mobile Marketing Communication

    Authors: Abhishek;

    Reference No: MAR0449TEC Pages: 7 Published on: 14, July, 2014

    Abstract: With customers embracing a mobile lifestyle, mobile devices have increased the customer touch points available to marketers. This has led to development of field of mobile marketing wherein companies reach customers through different formats. Quick Response (QR) code is one of the most widely used option available to mobile marketers. ... More

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  2. Key For Analysis Of Test On Working As A Change Agent

    Authors: Ganesh, S R;

    Reference No: OB0159TEC Pages: 3 Published on: 1, January, 1979

    Abstract: This note is a key for analysis of the self-test on working as a change agent and should be used in conjunction with the use of the test scoring should be done by the participants taking the test. It groups the behaviour statements in the self-test into five categories of ... More

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  3. Bharti Cellular Limited (A)

    Authors: Jain, Rekha; Raghuram, G;

    Reference No: PSG0092(A) Pages: 32 Published on: 31, March, 2004

    Abstract: The case focuses on the bidding decision faced by Bharti Cellular Limited in the context of the fourth cellular licensing for cellular services in India. The Department of Telecommunications (DOT) announced the guidelines for the fourth cellular operator's license using the GSM standard in the 1800 MHz range, on January 5, 2001. There ... More

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  4. Oral Agreements, Implied Terms and the Context: Wells v Devani

    Authors: Pathak, Akhileshwar;

    Reference No: BP0435 Pages: 9 Published on: 29, March, 2019

    Abstract: Most business contracts are meant to be in writing, on standard terms. However, with the facilities of communications, businesspersons will talk business on the phone. With this, contentions will arise, whether they were only negotiating or had gone the distance and made a contract. If they have contracted, what are ... More

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  5. Daewoo Group

    Authors: Varma, Jayanth R;

    Reference No: F&A0454 Pages: 24 Published on: 26, April, 2000

    Abstract: Daewoo is the third largest South Korean chaebols with diverse activities, including trading (more than 3000 different products in over 165 countries), construction, shipbuilding, machinery, automobiles, financial services, hotels, electronics, and telecommunications. Nevertheless, Daewoo finds itself in bad trouble on a number of counts, following the economic meltdown of 1997. The situation is ... More

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  6. Airtel: Pricing in an Era of Cannibalization and Transition to Data

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0496 Pages: 21 Published on: 5, October, 2018

    Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More

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  7. Risk Assessment of the Traffic Accounting System at AHAAN Telecommunications Limited

    Authors: Jain, Rekha; Raghuram, G;

    Reference No: CISG0078 Pages: 18 Published on: 5, September, 2003

    Abstract: In August 1999, Canto Systems Limited (CSL) won a contract to provide AHAAN Telecommunications Limited (ATL) with an integrated solution to cater to its building and accounting requirements. CSL partnered with various companies to provide the four modules that constituted the project within seven months of signing the contract. Neither did ... More

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  8. All Aboard the Metro Rail? LTMRHL's Campaign for Stakeholder Support

    Authors: Kaul, Asha; Chaudhri, Vidhi;

    Reference No: COMM0012 Pages: 11 Published on: 16, November, 2015

    Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More

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  9. Suryodaya Private Limited

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0070 Pages: 8 Published on: 1, January, 1966

    Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More

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  10. Indian Railways' Computerized Passenger Reservation System

    Authors: Jain, Rekha; Raghuram, G;

    Reference No: QM0213 Pages: 21 Published on: 1, January, 1988

    Abstract: Computerization of the Passenger Reservation System (PRS) is a key strategy in the corporate plan (1985- 2000) of the Indian Railways. As a part of this strategy, computerized PRS had been implemented in Delhi, Madras, Bombay and Calcutta by the end of 1988. The PRS in the secondlevel cities of Hyderabad, ... More

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  11. Indian Railways: Freight Operations Information System

    Authors: Jain, Rekha; Raghuram, G;

    Reference No: QM0230 Pages: 44 Published on: 1, January, 1992

    Abstract: This case describes the project identification formulation and implementation aspects of the computer based freight Operations Information System (OIS) being planned on Indian Railways (IR). This system is expected to bring about improved efficiency through modernization in information handling and decision-making processes, as well as a qualitative change in the ... More

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  12. Times of India: A Campaign of Matrimonial Advertisements

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

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  13. Clariant India Limited (B)

    Authors: Dixit, M R; Pandey, I M;

    Reference No: BP0274 Pages: 19 Published on: 23, July, 2002

    Abstract: This case presents the initiatives of Mr. Rastogi, the first managing director of Clariant India Limited, in building a performing culture and shaping the strategy of the company. On March 23, 1995, Sandoz International Limited announced the worldwide demerger of its chemical business and spun off an independent chemicals company called Clariant ... More

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  14. Sports Sponsorship: Was it Worth it?

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0461TEC Pages: 7 Published on: 16, March, 2015

    Abstract: This note aims at introducing the students to the concept of post event sponsorship assessment. It explains about measurements of effectiveness of sponsorship like subjective assessment, impact on sales, media equivalents and social media. It also discusses some new methods like SponsorMap, Integrated Communications Evaluation. It also highlights about challenges ... More

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