Search results for 'communications fo'

Authors: Kureshi, Sonal; Sood, Vandana;

Reference No: MAR0412 Pages: 5 Published on: 8, January, 2010

Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More

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Authors: Ranganathan, Kavitha;

Reference No: IS0150 Pages: 6 Published on: 30, October, 2025

Abstract: The case revolves around Zoya Hariri, an analyst who works in the Customer Feedback group of an upcoming airline based in India. When analysing changes in the Net Promoter Score, Hariri realised that the company was facing rising customer dissatisfaction. Although the overall NPS for the company had been increasing, ... More

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Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0454TEC Pages: 10 Published on: 30, March, 2015

Abstract: The objective of this article is to help develop an understanding of message strategy and using it to develop an advertising planning model. This article describes Vaughn’s FCB grid that has been widely applied in this filed and elaborates how this framework can be used to develop an advertising ... More

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Authors: Abhishek;

Reference No: MAR0449TEC Pages: 7 Published on: 14, July, 2014

Abstract: With customers embracing a mobile lifestyle, mobile devices have increased the customer touch points available to marketers. This has led to development of field of mobile marketing wherein companies reach customers through different formats. Quick Response (QR) code is one of the most widely used option available to mobile marketers. ... More

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Authors: Iyer, Lakshmi Shankar; Arun Kumar, Arti; Singh, Manjari; ;

Reference No: HRM0266 Pages: 11 Published on: 29, January, 2026

Abstract: This case underscores the significance of knowledge transfer within a consulting organisation. Jayesh, a young executive at Zenithon Consulting, was burdened with the workload of three employees, working 14–16 hours daily without adequate support. The absence of his manager, Ron, who was on medical leave, revealed critical gaps in knowledge documentation ... More

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Authors: Jain Rekha;

Reference No: IITCOE0006TEC Pages: 29 Published on: 14, July, 2014

Abstract: The note gives an overview of evolution of Indian telecom sector. It aims to provide a background note on the competitive scenario and developments in telecom sector. This would help in critical analysis of policy making and regulatory issues in the industry. It covers the era from deregulation and privatization ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0459TEC Pages: 7 Published on: 30, March, 2015

Abstract: Ambush marketing is becoming an increasingly common predatory practice against sponsorships. It is important that managers develop an understanding of the fundamental of ambush marketing and this note is meant to provide this. This note defines and explains the concept of ambush marketing and its typology, It discusses the reasons ... More

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Authors: Sahoo, Debajani; Vyas, Preeta H;

Reference No: MAR0386 Pages: 15 Published on: 20, August, 2007

Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More

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Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0453TEC Pages: 12 Published on: 30, March, 2015

Abstract: The note illustrates ‘how’ a message can be communicated to the target audience adopting various creative approaches: Comparative, Inoculative and Refutational. It demonstrates the emotional (humour, sex, lifestyle, fear and scarcity) and rational (feature and price) appeals used in communication to attract audience to the brand. It then describes and ... More

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Authors: Ramani, K V;

Reference No: CMHS0032TEC Pages: 12 Published on: 26, December, 2014

Abstract: Healthcare is an obligation of any government. Scaling up of financial resources and overcoming the non-financial barriers in the delivery of public health services are the critical managerial challenges faced by the governments in developing nations. Public health is not getting the attention it deserves in many developing countries. Public ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0204TEC Pages: 5 Published on: 1, January, 1989

Abstract: The note gives an overview of the dimensions involved in developing a communication strategy at both individual and organizational levels. Covers: a) the various stages in the process of communication, b) differences in interpersonal and organizational communication, c) percolation of personality and objectives through communication, d) push and pull aspects ... More

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Authors: Sharma, Dheeraj;

Reference No: MAR0468 Pages: 41 Published on: 9, May, 2016

Abstract: The case deals with comparison of two events namely Bhopal Gas Tragedy and BP Oil Spill Tragedy. Specifically, the case compares the negotiation process and the outcome of negotiation process. In other words, the case compares how negotiation was carried out on behalf of victims of these tragedies and resulted ... More

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Authors: Raghuram, G; Venkataraman, Krishnan;

Reference No: MAR0349 Pages: 16 Published on: 1, January, 2003

Abstract: This case is based on the real life experience of an emotionally traumatic incident, caused due to the poor servicing by Delta Airlines, and their travel agent. The post incident communication and the subsequent proceedings in the Consumer Court are discussed in the case. The case brings out interesting aspects ... More

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Authors: Sharma, Rajat; Uniyal Prasad, Dwarika;

Reference No: MAR0520 Pages: 28 Published on: 26, November, 2020

Abstract: The Tashkent Files (TTF) disrupted the whole movie trade by defying the predictions. Made on the “political conspiracy” genre in Bollywood, TTF, rejected by major critics of the nation, became one of the most successful movies of 2019. The movie, made off a budget of INR 60 million, grossed INR 250 million at ... More

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