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Search results for 'communications'

Related Searches: communications fo, communications for, communications f, communications for ma, communications for mana

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  1. Universal Finance (B), Challenges of off shoring High End Processes: Build Up

    Authors: Banerjee, Arindam;

    Reference No: IMG0017(B) Pages: 6 Published on: 14, July, 2008

    Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More

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  2. Ramesh and Gargi (A)

    Authors: Vohra, Neharika; Patnaik, Snigdha;

    Reference No: OB0216(A) Pages: 4 Published on: 30, March, 2014

    Abstract: This case describes the deterioration of relationship between three people. The protagonist of the case feels that he is being eased out of the company and being replaced by a young very competent woman employee. Part A of the case leaves the protagonist confused and unhappy. It is unclear whether ... More

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  3. Quick Response (QR) Codes in Mobile Marketing Communication

    Authors: Abhishek;

    Reference No: MAR0449TEC Pages: 7 Published on: 14, July, 2014

    Abstract: With customers embracing a mobile lifestyle, mobile devices have increased the customer touch points available to marketers. This has led to development of field of mobile marketing wherein companies reach customers through different formats. Quick Response (QR) code is one of the most widely used option available to mobile marketers. ... More

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  4. Advertising Message Strategy

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0454TEC Pages: 10 Published on: 30, March, 2015

    Abstract: The objective of this article is to help develop an understanding of message strategy and using it to develop an advertising planning model. This article describes Vaughn’s FCB grid that has been widely applied in this filed and elaborates how this framework can be used to develop an advertising ... More

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  5. From Offer Letter to Resignation Letter

    Authors: Agarwal Promila;

    Reference No: P&IR0228 Pages: 11 Published on: 5, May, 2015

    Abstract: Ostensibly the case is about an employee resigning from the organization due to lack of support, job clarity, and information about reporting structure. It addresses issues of socialization process, performance appraisal, and communication issue between colleagues in a consulting organization. The case serves as medium for diagnosis and action planning ... More

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  6. Spectrum Management in India (B)

    Authors: Jain Rekha;

    Reference No: IITCOE0005(B) Pages: 14 Published on: 19, January, 2015

    Abstract: Case A uses the context of unfair, non-transparent process of spectrum allocation by the Indian government to private operators that led to Supreme Court (SC) cancel 122 licenses. It gives scope to discuss the relationship between policy and regulatory agencies and their effectiveness, role of other institutes outside telecom sector such ... More

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  7. Indian Telecom Service Sector

    Authors: Jain Rekha;

    Reference No: IITCOE0006TEC Pages: 29 Published on: 14, July, 2014

    Abstract: The note gives an overview of evolution of Indian telecom sector. It aims to provide a background note on the competitive scenario and developments in telecom sector. This would help in critical analysis of policy making and regulatory issues in the industry. It covers the era from deregulation and privatization ... More

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  8. Spectrum Management in India (A)

    Authors: Jain Rekha;

    Reference No: IITCOE0005(A) Pages: 31 Published on: 19, January, 2015

    Abstract: Case A uses the context of unfair, non-transparent process of spectrum allocation by the Indian government to private operators that led to Supreme Court (SC) cancel 122 licenses. It gives scope to discuss the relationship between policy and regulatory agencies and their effectiveness, role of other institutes outside telecom sector such ... More

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  9. A Tale of Two Tragedies: Bhopal Gas Leak in India and BP Oil Spill in US

    Authors: Sharma, Dheeraj;

    Reference No: MAR0468 Pages: 41 Published on: 9, May, 2016

    Abstract: The case deals with comparison of two events namely Bhopal Gas Tragedy and BP Oil Spill Tragedy. Specifically, the case compares the negotiation process and the outcome of negotiation process. In other words, the case compares how negotiation was carried out on behalf of victims of these tragedies and resulted ... More

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  10. Marketing Communication and Planning

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0452TEC Pages: 13 Published on: 30, March, 2015

    Abstract: This article provides a strategic overview of essential elements of marketing communication and communication planning. The starting point for to any marketing communication is its objective accordingly this article first discusses various objectives of a communication plan. Next it elaborates on various media vehicles that are available for the purpose ... More

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  11. Advertising Design and Creative Execution

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0453TEC Pages: 12 Published on: 30, March, 2015

    Abstract: The note illustrates ‘how’ a message can be communicated to the target audience adopting various creative approaches: Comparative, Inoculative and Refutational. It demonstrates the emotional (humour, sex, lifestyle, fear and scarcity) and rational (feature and price) appeals used in communication to attract audience to the brand. It then describes and ... More

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  12. Universal Finance (A), Challenges of off shoring High End Processes: Incorporation

    Authors: Banerjee, Arindam;

    Reference No: IMG0017(A) Pages: 6 Published on: 14, July, 2008

    Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More

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  13. Key For Analysis Of Test On Working As A Change Agent

    Authors: Ganesh, S R;

    Reference No: OB0159TEC Pages: 3 Published on: 1, January, 1979

    Abstract: This note is a key for analysis of the self-test on working as a change agent and should be used in conjunction with the use of the test scoring should be done by the participants taking the test. It groups the behaviour statements in the self-test into five categories of ... More

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  14. Daewoo Group

    Authors: Varma, Jayanth R;

    Reference No: F&A0454 Pages: 24 Published on: 26, April, 2000

    Abstract: Daewoo is the third largest South Korean chaebols with diverse activities, including trading (more than 3000 different products in over 165 countries), construction, shipbuilding, machinery, automobiles, financial services, hotels, electronics, and telecommunications. Nevertheless, Daewoo finds itself in bad trouble on a number of counts, following the economic meltdown of 1997. The situation is ... More

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