Search results for 'Business strategy and'

Authors: Goel, Soumya; Singla, Chitra;

Reference No: CIIE0037 Pages: 28 Published on: 23, September, 2025

Abstract: Rajat Goel and Dr Ajay Sharma had set up the Eye-Q chain of eye care hospitals in the year 2007. Despite best efforts, their initial assumptions about scaling a healthcare business proved overly optimistic. The reality of high establishment costs, resistance from doctors and low patient trust in smaller cities forced ... More

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Authors: Vora, M N;

Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

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Authors: Jacob, Joshy; Varma, Jayanth R;

Reference No: F&A0580 Pages: 12 Published on: 7, February, 2025

Abstract: Azooka, a biotech company, had achieved a fair degree of success by relying solelyon seed funding and grants. But as the company contemplated its future growth trajectory, it had to review its financing options. The case outlines three strategies that Azooka could adopt over the next 3-5 years. First, it ... More

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Authors: Singla, Chitra; Raghuram, G.; Virmani, Vineet;

Reference No: BP0363(B) Pages: 24 Published on: 12, June, 2015

Abstract: IFCI Limited-a non-banking financial corporation in India was struggling with issues of negative Capital Adequacy Ratio and high non-performing assets till 2007. The company had not done any business for a decade until 2007. July, 2007 was the time when Atul Rai joined the company as the CEO. This case revolves around the ... More

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Authors: Singla, Chitra; Yadav, Akshay; Gomkale, Advait; Acharya, Aditya Shekhar;

Reference No: BP0420 Pages: 21 Published on: 8, January, 2018

Abstract: Rajan Overseas was founded by Rajan Makhija in the year 2014. It was into export of handloom products like rugs, throws, etc. Makhija wanted the company to grow from INR 7.6 crores to 100 crores in the next five years. However, the plan hit a roadblock as one of the largest customer of ... More

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Authors: Kumar, Manoj;

Reference No: ADCLOD0002 Pages: 21 Published on: 7, November, 2022

Abstract: Mysore Saree Udyog is an iconic, family-run retail store in Bangalore for sarees, fabric and other Indian traditional wear. The success of the store rests on the family’s merchandising skills and the delivery of a personalised in-store experience, both of which are difficult to replicate. The next generation of ... More

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Authors: Chandwani, Rajesh; Jha, Mithileshwar; Nagadevara, V.;

Reference No: CMHS0037 Pages: 27 Published on: 31, March, 2016

Abstract: Aravind Eye Care System (AECS) had a dream run on the growth path, providing affordable, quality eye care to the patients by building on economies of scale and developing a cross-subsidization model for financial sustainability. As the organization continued on the pursuit of growth, driven by its mission, ‘to eliminate ... More

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Authors: Kumar, Pushpender;

Reference No: BP0432 Pages: 6 Published on: 7, June, 2019

Abstract: Mr. Kewal Balana, Proprietor of Ganga Enterprise at Sri Ganganagar, Rajasthan,India, was worried about the abolishment of 2% commission in May 2018, in ‘Kachi-Aadat’ line of business, due to direct online transfer of money to farmer’s bank account. The firm suffered a net reduction in profit of Rs 1 million, 2% of ... More

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Authors: Mukherjee, Saral; Raghuram, G;

Reference No: PROD0265 Pages: 32 Published on: 23, April, 2004

Abstract: Enercon India Limited (EIL) is involved in setting up Wind Energy Converters (WECs) in several states of India. EIL offers customers a hassle free investment opportunity in the wind energy business through its "from concept to commissioning and beyond" strategy. In the backdrop of impressive growth, EIL is facing difficulties ... More

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Authors: Mathur, Ajeet;

Reference No: BP0445 Pages: 13 Published on: 23, June, 2020

Abstract: The case describes the predicament of the CEO of a born-global Indian enterprise in R&D over simultaneously balancing a trine of objectives: maximisation of shareholder value, maintaining a talent-led, process-driven ecosystem for team performance, and customer acquisition and customer satisfaction in contracted research and custom synthesis through knowledge-intensive business ... More

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Authors: Roy, Debjit; Singh, Abhinav; Mittal, Diewakarr;

Reference No: STR0489 Pages: 26 Published on: 21, April, 2025

Abstract: BluSmart strongly believes that the future of ridehailing is electric and a full stack-vertically integrated business model is necessary for success. Further, legacy taxi companies and ridehailing platforms – which operated with siloed business models would find it increasingly challenging to transition to 100% electric. With this vision for decarbonisation, electrification, and ... More

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Authors: Vora, M N;

Reference No: MAR0293TEC Pages: 28 Published on: 1, January, 1987

Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More

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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0508 Pages: 19 Published on: 17, October, 2019

Abstract: Shriram Transport Finance Company Ltd. (STFCL), flagship company of Shriram group, India’s largest player in commercial vehicle finance is trying to transition to Fintech based model from Relationship based model in order to provide end consumers with speed, convenience, choice and savings as digital transactions had reached an all-time ... More

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Authors: Vemireddy, Vidya; Deb, Shrey; Yadav, Shweta;

Reference No: CIIE0027 Pages: 17 Published on: 12, October, 2021

Abstract: The business model adopted by Aggois model aimed at resolving the problem of farmer financing — particularly, the lack of receivables financing, which left them (farmers) with no option but to choose between high rates with delayed payments under MSP or prompt payments at lower rates in private transactions. The product ... More

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