Reference No: CMA0176(B)Pages: 8Published on: 5, September, 1969
Abstract: The case is about building an organisational structure for a Cooperative which has experienced rapid growth during the last few years. The objectives of the organization are to supply agricultural inputs on the one hand and and market and process output of the farmer members on the other hand. The ... More
Reference No: CMA0308(A)Pages: 10Published on: 21, January, 1974
Abstract: The case focuses on the problems the Paddy Marketing Board of Sri Lanka faces in the procurement of rice paddy, maintenance of quality control measures and high cost of procurement. A suitable organizational strategy has to be evolved under the existing system in order to achieve maximum efficiency. ... More
Reference No: MAR0557TECPages: 11Published on: 30, July, 2025
Abstract: Franchising is a contractual arrangement providing a win-win situation for both the franchisor and the franchisee. Franchisors expand their businesses with the energy and zeal of entrepreneurs who manage the day-to-day affairs of the business, whereas franchisees get the advantage of an established brand and recall value. Many a time, ... More
Reference No: CMA0185(B)Pages: 7Published on: 20, January, 1970
Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More
Reference No: CMA0780EXPages: 18Published on: 1, January, 2000
Abstract: This case focuses on the owner/entrepreneur's perspective of a small enterprise in a new market (dried flower exports). Currently, a large part of the business risk is borne by the importer. The supply and processing risk is borne by the entrepreneur. However, possibilities and long term strategies might require ... More
Reference No: CMA0451Pages: 6Published on: 4, November, 1977
Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More
Reference No: CMA0460Pages: 8Published on: 14, February, 1978
Abstract: Discusses problems in managing the government/enterprise interface in the marketing of pesticides. Changes in government policies regarding credit, distribution channels, subsidy and other factors, and their impact on the pesticides market in general and that of the company in particular have been highlighted. ... More
Reference No: CMA0821Pages: 16Published on: 27, September, 2021
Abstract: Indiagro is a national level Farmer Producer Company (FPC) consortium that primarily operates in the government to business segment (G2B). It has been appointed by NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and the Central Government Department of Consumer Affairs to procure onions under the Price Stabilization ... More
Reference No: CMA0505Pages: 13Published on: 1, January, 1979
Abstract: The case is presented in five parts. Part one covers the launching of a fruit processing unit by a district cooperative supply and marketing society. Part two narrates in brief the problems faced by the unit in marketing its produce, leading to its closure. Part three brings out the measures ... More
Reference No: CMA0687TECPages: 18Published on: 1, January, 1989
Abstract: The note presents some facts and observations pertaining to
natural, synthetic, and reclaimed rubber production, marketing,
and processing. Issues on demand-supply management, pricing
policy, marketing organizations, etc. have been raised. ... More
Reference No: CMA0334Pages: 4Published on: 8, August, 1975
Abstract: The case describes the milling arrangements made by the paddy marketing board. Paddy stored in ten places was distributed among sixteen mills. ... More
Reference No: CMA0571(A)Pages: 29Published on: 1, January, 1983
Abstract: The union is a loss-making unit of a state corporation. Each division claims to operate best. The case depicts overall management and marketing systems. It establishes the linkages between various departments and costing systems. The effect of costing systems and price policy raises issues of management and linkages. ... More
Reference No: CMA0335(A)Pages: 6Published on: 8, August, 1975
Abstract: This case describes various economic factors affecting the Sri Lanka paddy-rice system. Historical data are available on production, yield, prices, storage capacity, milling capacity, distribution arrangements. Some of the problems of the existing system are also identified. ... More
