Reference No: MAR0261(A)Pages: 12Published on: 1, January, 1980
Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More
Reference No: MAR0145TECPages: 8Published on: 1, January, 1976
Abstract: This note, based on a lecture by the marketing manager of IPCL, describes the product mix and customer mix of IPCL. The strategic thinking with regard to different product groups is briefly described. Implications for organizational design are discussed. ... More
Reference No: CMA0451Pages: 6Published on: 4, November, 1977
Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More
Reference No: MAR0298Pages: 14Published on: 1, January, 1989
Abstract: The case covers various aspects of the solar cooker programme in Gujarat. Marketing is covered in detail. Since, the solar cooker programme is a national programme, links of the operating agency in Gujarat with the apex body are discussed. It is compared with programmes in other states. Performance of other ... More
Reference No: CMA0821Pages: 16Published on: 27, September, 2021
Abstract: Indiagro is a national level Farmer Producer Company (FPC) consortium that primarily operates in the government to business segment (G2B). It has been appointed by NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and the Central Government Department of Consumer Affairs to procure onions under the Price Stabilization ... More
Reference No: MAR0345(A)Pages: 14Published on: 14, August, 2002
Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More
Reference No: MAR0300Pages: 10Published on: 1, January, 1992
Abstract: This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added ... More
Reference No: CMA0211Pages: 12Published on: 10, November, 1971
Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More
Reference No: CMA0146Pages: 11Published on: 4, April, 1968
Abstract: This is an integrated case on seed input. It deals with the issues on 1) planning for seed production 2) procurement certification of seed, 3) marketing of seed, 4) channelising the agricultural credit supply to the farmers for introducing new seeds. The case is composed over various issues faced y the planners implementors at ... More
Reference No: CMA0200Pages: 11Published on: 12, December, 1970
Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More
Reference No: CMA0020Pages: 19Published on: 1, January, 1965
Abstract: The chairman of the union is faced with a problem of developing a policy of advising the member co-operative societies to increase the volume of business by pooling cotton from the farmers in order to effect economies of sale. The teaching focus is on the problems of "pooling" cotton and ... More
Reference No: CMA0140Pages: 15Published on: 1, January, 1967
Abstract: The case is based on the Government Policy regarding merchant exporters in the export business de-oiled groundnut cake. This case brings into focus the issues relating to separate functions performed by merchants vis-a-vis exports by manufacturers in that agricultural commodity. ... More
