Reference No: MAR0422Pages: 31Published on: 14, November, 2011
Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More
Reference No: CMHS0018Pages: 4Published on: 1, January, 2001
Abstract: This case deals with the problems faced by a large hospital in developing a Hospital Information System. The case looks at the overall working of the hospital, the existing nature of computer applications, future plans for computerization and the hospital's willingness and preparedness to design and develop a comprehensive information ... More
Reference No: PSG0045Pages: 16Published on: 1, January, 1982
Abstract: The case traces the evolution of a rural health project in a backward district. It describes the reasons for the project team's work in this field and identifies its activities and their interrelationships. Managerial responses in terms of charges that have taken place in the project over time are presented. ... More
Reference No: MAR0553Pages: 16Published on: 5, June, 2025
Abstract: This case is centred on Prega News, a brand owned by Mankind Pharma in India. Prega News began as a pregnancy testing kit but later diversified into a wide range of products catering to every stage of a woman’s pregnancy journey. By 2024, the brand offered a portfolio of products ... More
Reference No: HRM0252Pages: 17Published on: 14, July, 2022
Abstract: Aravind Eye Care System (AECS) exploited economies of scale to offer affordable eye care for masses, with a mission to eliminate needless blindness. Over the years, AECS had built a strong organisational culture based on compassion and service. The organisation had made its first foray into large metro cities by ... More
Reference No: CMHS0048Pages: 6Published on: 4, October, 2024
Abstract: The case explores the transformation of Dubai’s medical industry from being a net exporter to an importer. The public health policy changes have led to this transformation and now the focus is slowly shifting towards what marketing initiatives can be taken to make Dubai a medical tourism hub. ... More
Reference No: CMHS0017-HindiPages: 10Published on: 1, January, 2003
Abstract: अहमदाबाद नगर निगम (एएमसी) अपने नागरिकों को तृतीयक स्तर की स्वास्थ्य देखभाल सेवाएँ उपलब्ध कराते हुए तीन बड़े अस्पतालों का संचालन करता है, जो हैं - वी.एस. अस्पताल, एस.सी.एल. अस्पताल, एवं एल.जी. अस्पताल। शिक्षा अस्पताल के रूप में, वी.एस., एस.सी.एल., एवं एल.जी. अस्पताल भारतीय चिकित्सा परिषद् (एमसीआई) द्वारा निर्धारित नियमों से कार्मिकों अथवा विभागों एवं रोगियों की देखभाल व शिक्षा के संबंध में बाध्य है। ये नियम एमबीबीएस तथा एमडी कोर्स के लिए दाखिला प्राप्त वार्षिक छात्रों की संख्या पर आधारित होते हैं। अकादमिक वर्ष 2000-01 के प्रारम्भ से, एएमसी ने नये वार्षिक एमबीबीएस दाखिले में 50 बैठकों की वृद्धि की। एएमसी चिकित्सा कॉलेजों के डीन ने प्रति वर्ष 150 वार्षिक दाखिलों के लिए एमसीआई के नियमों का अनुपालन करने के लिए प्रत्येक अस्पताल में चिकित्सा विभागों की पहचान की है। अस्पताल के अधीक्षक रोगी देखभाल के बारे में इस पुनर्गठन के प्रभाव के बारे में चिंतित हैं। ... More
Reference No: CIIE0032Pages: 19Published on: 11, April, 2025
Abstract: On April 15, 2009, Rajat Goel and Dr Ajay Sharma, the co-founders of Eye-Q hospitals, a super-specialty chain of eye care hospitals in north India, were reviewing their current business model of providing quality eye care at affordable prices in Tier II and Tier III cities. They had thought their business model ... More
Reference No: OB0177Pages: 20 Published on: 1, January, 1988
Abstract: The case study deals with the emergence of Maharogi Sewa Samiti as an important institution in the field of leprosy treatment and rehabilitation. Starting with a thumbnail sketch of Baba Amte??the moving spirit behind the institution??the study traces the history of Maharogi Sewa Samiti from a small beginning ... More
