Search results for 'AND OR'

Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0452TEC Pages: 13 Published on: 30, March, 2015

Abstract: This article provides a strategic overview of essential elements of marketing communication and communication planning. The starting point for to any marketing communication is its objective accordingly this article first discusses various objectives of a communication plan. Next it elaborates on various media vehicles that are available for the purpose ... More

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Authors: Varma, Jayanth R; Ghosh, Rahul;

Reference No: F&A0559 Pages: 21 Published on: 27, October, 2020

Abstract: Northern Textiles (NTL) used highly complex derivatives to hedge its currency risk, and these structured products have been profitable in the past. But in 2008, unanticipated movements in exchange rates have led to serious losses. Seth, the Chairman of NTL, has come to know about the losses on a specific deal, ... More

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Authors: Ranganathan; Kavitha;

Reference No: IS0136 Pages: 14 Published on: 28, March, 2018

Abstract: The case is meant to be used in an introductory course on Data Visualization or Analytics in either a business school or any other context where students have had some exposure to management topics. This case primarily focuses on introducing students to the basic philosophy and techniques of exploratory data ... More

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Authors: Raghuram, G;

Reference No: PROD0208 Pages: 30 Published on: 1, January, 1991

Abstract: Refrigerator Business Group (RBG), a division of Voltas Ltd., is producing 2.5 lakh refrigerators from its plant at Warora, Maharashtra. It has a licensed capacity of 5 lakh units and is planning to increase its production capacity. The firm has two options: to expand the existing plant at Warora or to set ... More

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Authors: Desai, Bhupat M; Namboodiri, N V;

Reference No: CMA0773EX Pages: 14 Published on: 1, January, 1998

Abstract: This case deals with the paradox that the multipurpose activities enable some PACS to be viable and utility oriented, while others are neither viable nor utility oriented. This case seeks to find out whether differences in management, infrastructure, size and nature of the operation, etc. of the two PACS, could ... More

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Authors: Rao, Sreenivas S;

Reference No: BP0200 Pages: 2 Published on: 1, January, 1988

Abstract: Here is a situation where two national policies family welfare and labour welfare appear to be contradictory at the delivery end, and throw up conflicts between the two implementing agencies. As a result, there could be confusion in understanding or even misunderstanding the overall governmental policy. How could such a ... More

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Authors: Gupta, Vishal;

Reference No: OB0228TEC Pages: 11 Published on: 6, November, 2017

Abstract: Over the course of evolution, humankind has become so absorbed in overcoming external challenges that we have neglected our need to focus on our inner challenges. If we focus on our Inner Game, it is likely that we will evolve to understand human development and the inner skills that one ... More

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Authors: Raghuram, G; Kuberkar, Gouri;

Reference No: MAR0394 Pages: 59 Published on: 17, April, 2008

Abstract: Woolworths Limited was Australia's largest retailer in the food, liquor and grocery sector. The retail activities were conducted through the supermarkets (contributing 88% of consolidated sales), general merchandise and wholesale divisions. Woolworths had two key goals: 1) to increase shareholder returns and 2) giving greater customer satisfaction. These led to the development of ... More

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Authors: Gupta, G S;

Reference No: ECO0161 Pages: 11 Published on: 1, January, 1974

Abstract: Jaya Pipes Limited was promoted in October 1960 by Mr. M L Agrawal to manufacture pipes, tubes, and other contrivances out of iron, steel and such other such materials. As steel scrap was relatively cheaper at the time of its inception the planet installed was suitable for the manufacturing scrap-based pipes. ... More

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Authors: Aggarwal, S C;

Reference No: PROD0029TEC Pages: 15 Published on: 1, January, 1966

Abstract: Describes a modern well?organized and rationalized procedure for discovering unnecessary hidden costs. The effective use and orderly application of value engineering concepts through its three basic steps, seven phases of job plan and thirteen techniques have been discussed in detail. ... More

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Authors: Sharma, Sunil; Gupta, Parvinder;

Reference No: OB0238 Pages: 19 Published on: 21, November, 2019

Abstract: The case describes the first four years of Dhruva, a tax advisory firm set up by Dinesh Kanabar, ex-Deputy CEO of KPMG. Dinesh and other founding partners had worked with the Big-4 firms and were familiar with some of the tensions in the overall ecosystem of Professional Services Firms. Dinesh ... More

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Authors: Manikutty, S; Raghuram, G;

Reference No: BP0293 Pages: 32 Published on: 24, April, 2003

Abstract: This case describes the DHL (Express) division of Airfreight Limited and its attempt in nurturing the Indian air express market. Towards the end of 1997, due to changes in the market, the company was facing some major choices. These were (I) how to run the two segments of business, namely, the ... More

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Authors: Desai, Bhupat M; Patel, M S;

Reference No: CMA0483 Pages: 3 Published on: 1, January, 1979

Abstract: The case raises several questions about how to prioritize the relative importance of credit and non-credit factors in promoting fertilizer use. It also discusses the relative importance of two types of short-term agricultural credit - direct and indirect. These questions are posed with a view to understanding the contribution of ... More

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Authors: Raghuram, G; Bhatnagar, Deepti; Sahay, Arvind; Sharma, Yashoverman;

Reference No: F&A0482(A) Pages: 42 Published on: 19, August, 2008

Abstract: During early 2005, the Wilh Wilhelmsen (WW) group was being restructured by integrating the two main divisions, Barwil (ship services at port) and Barber International (ship management services). They formed a new parent entity called Wilhelmsen Maritime Services (WMS) under the WW group. At this point, Unitor, one of the world's ... More

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