Search results for 'marketing cases'

Authors: Moulik, T K; Basu, S K;

Reference No: CMA0401 Pages: 12 Published on: 2, September, 1976

Abstract: The case is formulated around different aspects of expansion of the textile market in the rural areas. It first deals with various possibilities of marketing textiles in the rural areas, which are mostly in the nature of "know your market" in the sphere of textile marketing. It then provides information ... More

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Authors: Desai, D.K.; Murty, A G K;

Reference No: CMA0140 Pages: 15 Published on: 1, January, 1967

Abstract: The case is based on the Government Policy regarding merchant exporters in the export business de-oiled groundnut cake. This case brings into focus the issues relating to separate functions performed by merchants vis-a-vis exports by manufacturers in that agricultural commodity. ... More

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Authors: Desai, D K; Desai, B. M;

Reference No: CMA0197 Pages: 7 Published on: 20, August, 1970

Abstract: Raises the question whether the non-availability of credit with the farmers is responsible for the drop in demand for fertilizers. This problem is highlighted in the context of a changing agriculture which visualizes new technology as well as expansion in irrigation resources, besides the existing technology. Because of this context ... More

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Authors: Aggarwal, S C;

Reference No: PROD0057(A) Pages: 12 Published on: 1, January, 1968

Abstract: The case explains the way a company has prepared its plans for developing and introducing a new product to the market. It highlights the difficulties it had to face while going through the technological change, i.e., applied research, development, marketing and after?sales service. It also highlights the need ... More

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Authors: Patel, G A;

Reference No: CMA0485TEC Pages: 6 Published on: 1, January, 1979

Abstract: The note describes the technological environment and the opportunities created by changes in technology of potato seed production. The existing market channels in Gujarat and the supply system for potato seed in Himachal Pradesh are described. Attention is also focused on the high investment required in potato cultivation. ... More

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Authors: Aggarwal, S C;

Reference No: PROD0050 Pages: 18 Published on: 1, January, 1967

Abstract: Describes the collaborative efforts of a national laboratory and a large?sized company. The company makes use of a new process developed by the laboratory for a finished product (baby foods) and succeeds in setting up a plant. The case also discusses the types of difficulties the company has had ... More

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Authors: Sahay, Arvind;

Reference No: MAR0434 Pages: 29 Published on: 18, June, 2014

Abstract: Set in the Venture Capital space in India in 2008. The case looks at Helion which has $350 million to invest and is looking to make the right choice of 1) segment to target (industry sectors and type of entrepreneur) and 2) the marketing activities required to position Helion to attract the target customer ( ... More

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Authors: Balakrishnan, K;

Reference No: F&A0323 Pages: 18 Published on: 1, January, 1978

Abstract: The second of the set, this case describes the sales, stock, and production budgets and their final translation into a cash budget. Also describes the marketing information system being introduced to facilitate the budgetary control systems. ... More

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Authors: Gupta, V K;

Reference No: CMA0069 Pages: 7 Published on: 21, February, 1966

Abstract: The case deals with policy decisions on fertilizer distribution arrangement in a setting where agricultural production is of great importance where it depends on adequate and timely distribution of fertilizers together with necessary credit arrangements. ... More

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Authors: Bijapurkar, Ashoke; Mote, V L; Gupta, Subroto Sen;

Reference No: MAR0144(G) Pages: 11 Published on: 1, January, 1976

Abstract: The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

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Authors: Desai, D K;

Reference No: CMA0237 Pages: 8 Published on: 19, October, 1972

Abstract: The note deals with the characteristics of pesticide users in varied conditions so that they can be identified by the marketing personnel for promoting the sale of pesticides. ... More

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Authors: Namboodiri, N V; Desai, Bhupat M;

Reference No: CMA0638 Pages: 6 Published on: 1, January, 1987

Abstract: Since the supply of groundnut could not keep pace with the rising demand, it received considerable attention in the credit control operations of RBI. Both groundnut and groundnut oil have been under the provisions of Selective Credit Control and the lending norms were either tightened or relaxed depending upon the ... More

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