Search results for 'marketing management cases'

Authors: Anubhai, Prafull; Kaul, Mohan; Luthral;

Reference No: QM0114 Pages: 6 Published on: 1, January, 1976

Abstract: Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case. ... More

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Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0454TEC Pages: 10 Published on: 30, March, 2015

Abstract: The objective of this article is to help develop an understanding of message strategy and using it to develop an advertising planning model. This article describes Vaughn’s FCB grid that has been widely applied in this filed and elaborates how this framework can be used to develop an advertising ... More

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Authors: Desai, D K;

Reference No: CMA0028TEC Pages: 52 Published on: 20, December, 1966

Abstract: This is a comprehensive note explaining the requirement of fertilizers in India the management problems related to the distribution of fertilizers in India. ... More

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Authors: Desai, Bhupat M; Namboodiri, N V;

Reference No: CMA0771EX Pages: 4 Published on: 1, January, 1998

Abstract: This case deals with the dilemma of a multipurpose cooperative society whether or not it should borrow input marketing credit. The society is aware that such a facility would enable it to enlarge its input sales and improve its viability. Yet it needs to examine its binding constraints such as ... More

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Authors: Gupta, Achin; Parikh, Anurag; Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

Reference No: MAR0325(D) Pages: 12 Published on: 1, January, 2000

Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More

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Authors: Desai, D K;

Reference No: CMA0549TEC Pages: 18 Published on: 1, January, 1981

Abstract: Deals comprehensively with all facets of the seed industry. The various attempts by the government in giving institutional support for seed production and marketing are described. The latest amongst these - the National Seed Project - is discussed in detail. The type of seed marketeers, the vast scope for the ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0285 Pages: 23 Published on: 23, January, 2003

Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More

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Authors: Kaul, Asha;

Reference No: COMM0028 Pages: 18 Published on: 28, December, 2021

Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0465TEC Pages: 8 Published on: 30, March, 2015

Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More

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Authors: Singh, Kunwar Milind; Trivedi, Shekhar; Jaiswal, Anand Kumar;

Reference No: MAR0535 Pages: 21 Published on: 13, April, 2023

Abstract: In 2007, Ranjit Singh and Ravi Shankar Bose founded Fugumobile, a digital marketing firm, in Shanghai, China’s financial hub. Fugumobile served a wide range of clients, including multinational companies (MNCs) and domestic Chinese businesses, by providing various digital marketing services such as e-commerce, customer relationship management (CRM), digital transformation, digital ... More

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Authors: Verma, Sanjay;

Reference No: MAR0538(A) Pages: 19 Published on: 12, August, 2024

Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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